Fujifilm announces the launch of the Instax series in India



Mumbai, May 8, 2015: - Fujifilm India Private Limited, announces the launch of its cutting-edge

instant print technology that gives the instant print; instax series in India. Instant Print comes out

of the camera develops gradually and gets sharpen in few minutes.

Inspired by its success all over the world, Instax series is a range of instant cameras presenting

various features suitable for different age groups and usage patterns. Inspired by the success of

all over the world; Fujifilm India plans to showcase five major products from the series in the

country on 8th of May 2015. The four products which will be launched in India are the Mini 8,

Mini 25, Mini 50S and Mini 90.


Commenting on the occasion, Mr. YasunobuNishiyama said, “We are excited to launch the

Instax series which has been well accepted in countries outside India. This range has been

designed keeping in mind predominantly young age group and their requirements. Indian young

population is experimental/ wants to seek new experiences and maintain their family values.

Each camera has its own unique features, distinguishing one from the other and comes with 1

year warranty. Considering the growth of the market and the steady progress of the Indian

economy, we have an extremely positive outlook for this series and expect it to be welcomed by

customers of diverse needs in the country.” The price range of the camera varies from Rs

6441 – Rs 13000

The instax series has products suitable for kids and teenagers as well as adults and

professionals in diverse fields. It gives an emotional connect of the Target Group in the Digital

Age by expressing their emotions on the frame of the picture.

The instax Mini 8 is a camera that brings instant fun and excitement to everyday life. It has a

cute and compact body design and is available in seven different, cheerful colours. It comes

with a simple operational system for instant pictures and Brightness adjustment dial that

enables taking photos in different modes easily. It is suitable for kids and ladies who can

accessorize the camera color with their attire

The instax Mini 25 comes in Stylish and compact design. It is can be used anytime, anywhere

by Target group who love to click themselves as it comes with a self-snap mirror for taking self-

shots.  It takes selfie print instantly which today’s youth uses to express them

The instax Mini 50S is for used to capture the Glamour of the moment which is used in

sophisticated parties by Socialites/ Elite class/ People who party. It comes with a self-timer

mode. It captures the mood in beautiful photo prints instantly

The instax Mini 90 is designed with a classic/retro look. It offers advanced features such as bulb

and double exposures which are attractions of traditional analog cameras and offer an

enhanced capability to capture light creatively. The instax Mini 90 is also equipped with new

functions and features like macro mode and high performance flash, making this an ideal

camera for every photographer, developed under the concept of "NEO CLASSIC."

All our instax range is available online at www.fujifilmstore.in

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through

leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication,

the company continues to work hard to provide the Indian consumer the best products and

services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies,

products and services that empower the potential and expand the horizons of tomorrow's

businesses and lifestyles, the slogan also encapsulates the company's desire to combine our

own original technology with human resources, expertise and technology from around the world

both internally and externally to create innovation. A new brand statement has also been

created to articulate these commitments more specifically, and the slogan encapsulates the

main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face

society, contribute to the world through the continuous creation of value – added products and

services, and achieve sustainable growth through constant innovation. That was the

commitment we made to the world when we launched our new corporate slogan “Value from

Innovation”

We quickly ascertain customer needs, and communicate these clearly and accurately to those

involved in product development.  Instant camera – instax is successful example of this in Photo

Imaging business which was developed after accurately assessing market demands and with all

related business divisions working together throughout the entire process from production to

sales on a worldwide scale.

YasunobuNishiyama San is the Managing Director of Fujifilm India. He is one of the most widely

respected professionals, renowned for his dynamic work ethic and deep understanding of the

industry thanks to his 25 years of experience. In his present role, he helms the day-to-day

operations of Fujifilm India, besides focussing on crucial organisational aspects of human

resource, strategy, business planning and budgeting.

Yasunobu has had a longstanding association with Fujifilm which dates back to the year 1989.

Prior to taking up the role in India, he worked in the same capacity in Fujifilm Malaysia from

2011 to 2014. He was also the head of the Photo Imaging Business for the APAC region. He

played a pivotal role in successfully launching the Instax Brand in Malaysia/APAC and is now

looking to replicate the phenomenal popularity of the series in India.

A firm believer in the power of employee contribution and commitment, Yasunobu will focus on

the “Fujifilm Innovation Idea Proposal Program” in India, through which employees can make

suggestions for fulfillment of organisational goals. The program, he believes, helps the top

management to take actionable decisions at the right time and place.

He envisions scaling Fujifilm India to new heights with more than 200% growth in coming 3

years, besides enhancing and establishing Gemba Capabilities for innovation. Yasunobu is

determined to maintain and further bolster the market leadership position of Fujifilm in India by

boldly taking up the challenge of developing new, innovative products and creating value.

With a Bachelor’s degree in Law, Yasunobu is committed to creating a company that can

successfully contribute to society through sustainable growth. Leveraging his position to this

end, he also aims to cultivate a culture for photography amongst young students in India.

Enthused by the idea of ‘Value from Innovation’, Fujifilm was established in the year 1934. Head

quartered in Tokyo, Japan, Fujifilm is the pioneer in imaging technology with 81 years of

experience. Backed by the most advanced technologies, the company provides solutions in

Digital Cameras, Photo Imaging, Healthcare, Graphic Arts system, High Functional material,

Document solution, Optical device Products.

Fujifilm India Private Limited was established as a wholly-owned subsidiary of Fujifilm Holdings

Corporation in the year 2008. The company was formed to tap the potential of the rapidly-

growing Indian economy and is committed to providing the Indian consumer with the best

products and services. Today, Fujifilm India is a veritable leader in a broad spectrum of imaging

industries, operating in the country through its branch office and Indian dealers.

A strong believer in sophistication, the company desires to combine its original technology with

human resources and expertise from around the world, both internally and externally, to create

innovation in India. It offers a wide range of products from B2B to B2C, based on strong R&D

and fine chemical technology.

The strength of the company lies in its open innovation hub, technology and top-quality

products. It also focusses on service that contributes in the advancement of culture, science,

technology and improved health and environmental protection in society. The parent company's

overarching aim is to help enhance the quality of life of people worldwide and Fujifilm India

continues this endeavour in the country. The corporate slogan, ‘Value from Innovation’ perfectly

expresses Fujifilm's commitment to continuously create innovative technologies, products and

services that empower the potential and expand the horizons of tomorrow's businesses and

lifestyles.

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