Silvostyle launches “Dilwale” charm bracelets

Mumbai: ‘Silvostyle’, creators of exquisite silver jewelry, have associated with the most awaited film of this year, “Dilwale”, and designed an exclusive bracelet, beautifully crafted and casted in 92.5 sterling silver.The bracelet comes with an exquisitely designed heart shaped charm that is much in line with the theme of the movie. Over and above the heart shaped charm, 4 charms have been designed for all the dilwallas who wish to wear their heart on their sleeves.

Adding a touch of exclusivity and authenticity, this stunning limited edition piece is presented in a stylish Silvostyle box, and carries a special card autographed by the King of Bollywood, Shah Rukh Khan himself.

The charms and bracelet will be exclusively available online on Amazon.in, India’s largest online store and across all retail outlets of Silvostyle, P. N. Gadgil Jewelers. Over and above, they will also be available in about 120 outlets across the country.

Prasad Kapre, CEO & Director of Silvostylesays, “Being in the silver jewellery business, we see an immense growth opportunity forSilvostyle to be associated with a blockbuster like Dilwale. Hollywood and Bollywood have always been great influencers and have set trends right from the advent of the Superhero merchandise, be it watches, clothes, jewellery etc.”

Tanaaz Bhatia, CEO of Bottomline Media, a company credited with many innovative firsts in the world of Indian film marketing said, “At Bottomline we always endeavor to find unique solutions that help amplify brands in a memorable way. The Silvostyle bracelet for Dilwale allows people to take home a unique memorabilia of Dilwale and keep a piece of the film with you”.

Mayank Shivam, Category Leader, Amazon Fashion, India, says,“The growing demand and excitement for film merchandizes has definitely created a market of its own. It gives us immense pleasure to be Silvostyle’s preferred online partner to provide an easy, convenient and reliable shopping experience to Bollywood fans across the country with an exclusive launch of Dilwale bracelet on our platform. Having created one of the most comprehensive fashion & precious jewellery store on Amazon.in, we are glad to be part of the excitement around the upcoming movie and look forward to delighting our customers with many more such offerings”.

Venky Mysore, CEO, RCE said about the association, “People have many memories and emotions linked to films that have associations in their real lives. Charm bracelets associated with the film, give tangible form to these emotions, and become cherished expressions of all that’s meaningful. We are delighted to associate with Silvostyle for ‘Dilwale’, who have created a truly beautiful product, and Bottomline Media who consistently deliver innovative solutions to create a win-win for both the brand and the film.”

The Dilwalebracelet will be made available in wrist size of 7 inches and priced at Rs.2385/- with an option to choose from 4 additional charms designed for all the diehard romantics at heart.

Dilwale is a family entertainer with a perfect blend of action, romance and comedy. The cast of the film: Kajol, Shah Rukh Khan, VarunDhawan, KritiSanon, Varun Sharma, Johnny Lever, BomanIrani and Sanjay Mishra. The film is produced by Red Chillies Entertainments Pvt. Ltd. in association with RohitShetty Productions. The film will release on 18^thDecember, 2015.