Whirlpool launches ‘Destroyer World Series’- the path breaking Water Purifier
Introduces the revolutionary Electro-Adsorption Technology (EAT)
For Uncompromised Purity
Mumbai, December 15, 2015: Whirlpool
of India, a subsidiary of Whirlpool Corporation, the world’s leading
manufacturer and marketer of major home appliances unveils its latest path
breaking water Purifier, ‘Destroyer’ armed with Electro-adsorption technology.
Destroyer water purifier is a 5-stage
filtration system comprising of an external pre-filter and the unique ‘EAT
Filter’ which gives you the power of 4-filters in one. It eliminates most of the harmful impurities like microorganisms,
organic & chemical impurities and heavy metals while retaining essential minerals
– unlike any other water purifier!
Destroyer:
Quick Facts:
Tank Capacity: 6 liters
Stages of filtration: 5 stage (Pre-filter + 4 in 1 EAT
filter)
Life of EAT filter: 8-9 months
Life of Pre-filter: 3-4 months
Flow rate: 0.8 - 1 LPM (4 times RO Flow rate)
MRP: Rs. 7990/-
Destroyer
is the first product to deliver high filtration efficiency even at low pressure
and does not require electricity. Further, unlike other water purifiers, the
revolutionary Destroyer does not waste any water and is self serviceable.
Speaking on the launch, Mr. Rajiv
Kapur, Vice President Consumer Interface and New Businesses, Whirlpool of India
said, “The technology used in Destroyer
is unique and first of its kind in India, and is ideal for water conditions
that prevail in most parts of India, where high TDS is not the main issue but
bacteria and impurities are. An RO is therefore an over-kill, The new Destroyer
has a 5-stage filtration system like ROs but does not waste water like RO’s,
has a flow fate that is 3 times better than RO, functions even in low water
pressure conditions and does not require electricity. It is also priced much
lower than an RO. That’s why Destroyer
is smarter than RO”
Host of other features that makes it ‘Smarter Than RO’
Non Electric
Operation
No Water wastage
Retains Essential
minerals
Self serviceable
twist-tech filter
Works even in low
water pressure
The
importance of using a right water purifier is extremely important. According to
a report by WHO*, “not only does
completely demineralised water (distillate) have unsatisfactory organoleptic
properties, but it also has a definite adverse influence on the animal and
human organism”. An RO removes 90% of minerals and if used where TDS levels
are <500 ppm, it will lead to water conditions as described above. The possible
adverse consequences of consuming low mineral content water could affect “intestinal mucous membrane, metabolism and
mineral homeostasis or other body functions. It also states that there
might be loss of calcium, magnesium and other essential elements in prepared
food.
Whirlpool
is looking at strengthening its position in Water Purifiers by launching
Destroyer with EAT which is a far superior technology than UV and priced much
lower than RO’s. The company also markets RO’s for areas with high TDS and
intends to expand its range with more innovative products.
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