USHA International kicks of Lady Shri Ram College Annual Sports Meet
New Delhi, 12th February, 2016: USHA International, one of India’s leading consumer durable companies sponsorsLady Shriram College’s annual sports festival to encourage active lifestyle among youth by supporting sports. USHA aims at providing a platform for young athletes, reaching out to thousands of participants from all across Delhi University.
The three-day event- ‘Usha sponsored Dr. Bharat Ram Sports Meet’ of Lady Shri Ram College for Women that started today witnessed more than 1000 bright and young players participating in a single day from various colleges of Delhi University and other universities. The sports event has ten (10) disciplines of sports ranging from Archery, Athletics, Badminton, Basketball, Chess, Judo, Lawn tennis, Shooting, Table tennis, and Volleyball. Dr. Bharat Ram Sports meet is the only sports event organized by a women’s college that has both men and women categories. Connecting well with USHA’s ethos, the annual sports meet encourages young adults to actively participate in sports and inculcate a sense of team spirit, sportsmanship and commitment.
Speaking on the occasion Ms. Komal Mehra, Events Head, Usha International said, “Our collaboration with LSR gave us a chance to encourage and engage with the youth of the country. These sports initiatives merge well with the USHA brand ethos of “play” and give us an opportunity to nurture active lifestyle at their young age. We at Usha, care for our consumers and have an array of new-age home appliances, like Infiniti Cook Halogen Oven, on the go blenders, air coolers with ionizers that represent USHA’s commitment to promote fun, active and healthy lifestyle. We have been committed to help in improving the quality of life for women and youth through sports and skill development activities for the last 25 years. We continue to support a wide variety of sporting initiatives encouraging young sporting talent in the country which includes Golf, Ultimate Frisbee and Cricket.”
Saina Nehwal, USHA’s brand ambassador adds to the company’s continued attempt to promote sports in the country. USHA hopes to instil important values in the youth for creating a better future, a healthier lifestyle, and encouraging sporting talent in the country.
During the event, USHA International also creatively engaged students and other participants introducing them to the technologically advanced USHA Janome sewing machines. Equipped with Japanese technology, USHA Janome Sewing Machines like Memory Craft 9900, Memory Craft 350E, Wonder Stitch and Dream Maker 120 brought out the designer in participants. Participants who would try their hands on Usha Janome sewing machines for unleashing their creativity will be entitled for a lucky draw.
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