Dettol partners with Gurgaon Traffic Police to spread awareness around rising pollution

Provides Dettol Air Protect Masks for on-ground task force

Mumbai, March 29, 2016: With over 80 years of strong heritage in product innovation and creating new categories in the country, Dettol has played an integral role in providing better health and hygiene to consumers across the country.

By launching an innovative Air Protect Mask, Dettol has further strengthened its commitment towards consumer health by helping them stay protected from the rising air pollution.

Dettol has partnered with the dedicated on-ground task force of Gurgaon Traffic Police, which tirelessly works towards improving traffic management for the residents. To add to the agony, the high pollution levels expose them to the risk of respiratory problems and allergies. In order to acknowledge and appreciate their effort, Dettol has provided the recently launched Dettol Air Masks to the on-ground task force to help them prevent harmful particles, bacteria, dust and pollen which they get exposed to.

A recent WHO report had revealed that 13 of the 20 most polluted cities in the world are in India. Particulate matter (or small airborne particles) is among the most detrimental of these pollutants. Studies link it with increased rates of chronic bronchitis, lung cancer and heart disease. Air pollution can potentially cause some dangerous allergies as well, including coughing, rhinitis, asthma, etc. Whether on a motorcycle or are just out for an evening jog, air pollution can pose a serious threat to a person’s health.

The Air Protect mask has been exclusively launched on Ecommerce currently.

Talking about the initiative, Mr. Arjun Purkayastha, Marketing Director – Dettol, Developing Markets at RB, said, “Dettol has consistently worked towards solutions for improving the health and hygiene of our consumers. We are proud to partner with Gurgaon Traffic Police as a gesture to protect their health from the rising pollution levels that they get exposed to during their on-ground duty.”

The all new Dettol Air Mask protects you from PM 2.5, bacteria, dust and pollen. It is meant for daily use when there is haze, dust or pollution. It comes with 2 replaceable filters for added protection.

Features of Dettol Air Protect Air Mask:

Ø  Dettol Air Protect Air Mask - Be 100% Sure 4 in 1 protection from air pollution

Ø  Protects from PM 2.5, bacteria, dust, and pollen

Ø  Easy and convenient to use

Ø  Adjustable nose clip that fits the face and helps to prevent

Ø  Pollutants from leaking into the mask

Ø  4 layers of protection

Ø  2 filters provided

Ø  Adjustable ear loops for a comfortable fit

Ø  Specially designed zip lock carry bag

Ø  Available in black colour