Love Notes by Anita Dongre

Mumbai, 7th March 2016: Leading designer Anita Dongre launched her new store at Kemps corner with much élan on a lovely Monday afternoon. Actress Aditi Rao Hydari was present for the launch and looked stunning as ever wearing an elegant ensemble from Anita’s new collection. The sprawling new store offers an exquisite selection of the designer’s bridal and occasion wear ensembles. Anita and Aditi addressed the press soon after, to unveil Anita’s new campaign with Aditi.

Titled Love Notes, the collection beautifully captures the musings of love of a young woman who is exploring the changes her ‘special someone’ is likely to bring into her life. Delicately compiling beautiful, evocative thoughts of this young girl who is on a holiday with herself, the collection creates an image of a striking vision from the world of dreams, entrancingly brought to life by the alluring Aditi Rao Hydari. The elegant beauty wanders through the grand red sandstone corridors and the majestic courtyard of Bikaner’s Junagarh palace, its grandiose architecture and intricate detailing reflecting the very influences for the designer’s collection.
Autocratic romanticism of an urban beauty – strong but feminine, is manifested in a stunning line of occasion wear, featuring bright prints and pastels in cotton, georgettes and Chanderi silks. Be it the classic suit or exquisite lehengas, the signature gotta patti and resham embroidery make sure each ensemble transforms every occasion into a grand stage.
Love Notes is an elegant compilation of summer occasion wear in gorgeous prints and pastel hues. Here, every stunning ensemble is a quiet love story in itself.
Please find attached low resolution images from the campaign, store as well from the event.
Please find below a link of high resolution store images


Please find below a link of high resolution campaign images


Please find below a link of high resolution event im
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