“लव Mumbai” unveiled as a permanent installation in Bandra, Mumbai
Asian Paints and St+art humbled for
the support extended by Mumbaikars
Mumbai, March 2016: Public art unites people to cities and creates
a sense of belonging. Asian Paints and St+art India Foundation joined hands
to create Mumbai’s first-of-its-kind public art with a unique, life-size typographic
installation that reads “लव
Mumbai”. Unlike traditional
public art structures that have statues or abstract sculptures, “लव Mumbai” has a ‘heart’ symbol creatively laced within
the Devanagari script, possessing a universal, modern-day appeal. The installation
unveiled in Bandra Reclamation stands
tall, giving Mumbai a whole new
landmark and people the world over, a unique connect with this city that never
sleeps.
The installation originally created for Mumbai’s Kala Ghoda Festival
fetched mass appreciation and gave rise to the pledge from Mumbaikars to make it
a permanent part of the city. Asian Paints and St+art India Foundation is
grateful to MSRDC for offering a premium and panoramic location near Bandra -Worli
Sea Link for setting up the magnanimous “लव
Mumbai” structure. Also DB
Realty helped build this dream installation in to a reality. The larger than
life structure was unveiled today at Bandra Reclamation, in the presence of Mrs. Snehal Ambekar-Honourable Mayor of Mumbai, Mr.
Eknath Shinde, Honourable Minister- MSRDC, Aditya Thackeray - Head of Yuva Sen and dignitaries from Asian Paints and St+art.
Speaking at the
unveiling, Amit Syngle, President-Sales,
Marketing & Technology, Asian Paints Ltd said, “At Asian Paints, we
have always believed that Art wins hearts. “लव Mumbai”, is a testimony
to our belief. Along with St+art Foundation, we worked towards making “लव
Mumbai” an indelible part of Mumbai’s future and here it is, standing tall at
Mumbai’s most loved suburb. We would particularly like to thank MSRDC and DB Realty
for their support in making this iconic structure permanent.”
Hanif
Kureshi Co-Founder of St+art India Foundation said, “When it comes to public art, we have been seeing more of
figurative or abstract sculptures, but there aren't any 'typographical'
sculptures. “लव Mumbai” is new way to celebrate urban pride in
a form of vernacular typography sculpture. We hope that eventually “लव Mumbai”
will become the symbol of the city.”
Designed by artist Hitesh Malaviya in collaboration with Hanif Kureshi, “लव Mumbai” incorporates a red-coloured ‘heart’,
sitting with poise on a white base that reads ‘Mumbai’. This powerful icon cuts
across all demographics and language barriers. The representation of love (लव) in Devanagari adds a
multi-lingual appeal and imbibes elements from the modern day Hinglish speaking
generation and popular culture. From the roadside Romeo to Milton Glaser (the
designer of 'I heart NY' logo), heart symbol is a timeless and universal
expression of the deep love that resides in the hearts of a city’s residents.
With “लव Mumbai”, this expression has
made its way in to an Indian city for the first time. The dimensions of “लव Mumbai” installation stand at 20 ft in length,
7 ft in height, 1.5 ft in depth and few miles long in impact the world over.
Renowned
Illustrator from Mumbai, Sameer Kulavoor
has been roped in to create more illustrations of the people of Mumbai on the
sculpture in times to come.
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