Soha Ali Khan announces Ananya G Upadhya as India’s spelling champ of Classmate Spell Bee Season 8
Mumbai, 8th March 2016: Classmate, one of
India’s leading notebook brands by ITC and Radio Mirchi’s spelling extravaganza
Classmate Spell Bee Season 8 culminated today with an exhilarating finish as Soha
Ali Khan announced Ananya G Upadhya of
Sri Kumaran Children’s Home CBSE (Mallasandra Campus), Bengaluru as the National
Champion of India’s largest spelling competition. Samyukta Shrivatsa of PSBB Learning Leadership Academy, Bengaluru was
the first runner up. The theme for the contest this year ‘Every child is unique
and so is every word’ is inspired by Classmate’s brand thought of celebrating
uniqueness. The competition this year was conducted across India and engaged
with more than 3 lac students across 800 schools in 30 cities by testing their
mettle in English spellings.
In the initial phase, an
on-ground exercise in schools received massive participation. The top 15
spellers from each school then competed in the online city finals round. The
top performers from the city finals then competed in the Semi Final stage of
the competition. From there only the top 16 students from across India went on
to battle it out in the televised National Finals.
The National Finals of
Classmate Spell Bee Season 8 saw a grueling competition between the top 16
spellers of India in the search for the National Spell Bee Champion. The National
Finals will be simulcast on The
Discovery Channel, Discovery Kids and Discovery Tamil.
Mr. Nripendranath Thakur, Head of Sales &
Marketing, Education & Stationery Products Business (ESPB), ITC Ltd. said, "Classmate has
always endeavored to recognize, nurture & celebrate the uniqueness of every
child. Classmate Spell Bee Season 8 takes Classmate’s brand thought of
celebrating uniqueness further as it gives students yet another opportunity to
identify and showcase their distinctive talents and skills on a nationwide
platform. Classmate Spell Bee season 8 builds on the scale we achieved last
year with the aim of reaching out to an even larger number students across
schools and cities in India, through a school contact program coupled with a
novel mobile app and a dedicated website to engage students. The brand promises
to support a child’s dreams with an equally unique & world class set of
stationery products like notebooks, writing, drawing, art and math
instruments."
Mr. Sumit Aggarwal, Senior Vice
President and National Head Activations, Entertainment Network (India) Limited said,, “This season Spell Bee set a new benchmark for young spelling fans
across India. This was the first season in which students participated in the
competition through the year with the introduction of the Spell Challenge
series which gave an opportunity to enrich and educate students about the art
of spellings through the year; almost like curriculum. Spell Bee started with a vision to help
young Indian students spell correctly, thereby enhance their communication and
literary skills. It’s encouraging to see that the art of spelling correctly is
growing passionately as a culture amongst these children and the property is
the perfect platform to add fuel to this passion. After dedicating the last
four months to engage with more than 3, 00,000 participants, across 800 schools
from 30 cities in India we are proud to bring viewers across the country one of
the best seasons of the property on television.”
Mr.
Abhishek Anand, Marketing Manager & Mr. Himavan Singh Dahiya, Brand Manager Classmate,
comprising the Marketing Team at
ITC’s ESPB have customized
this multi layered student engagement platform to drive outreach and
participation, to build on Classmate’s brand thought and take it to the next level.
Unlike previous seasons, this year, the Spell Bee experience was extended
through the entire year by creating learning modules, tests, interactive blogs
and contests for students to remain connected to the art of spellings making it
possible for them to qualify for the next season as well. The focus this year
was to create a holistic educative experience for participants using a
versatile mobile app and web based learning and practise solutions resident on
the redesigned website enhancing the platforms salience with students.
Classmate believes in encouraging
children to excel in the field of their choice and Classmate Spell Bee season 8
has served to build this thought on ground, inspiring school students to
identify and showcase their spelling skills through the competition.
The National Champion of Classmate Spell Bee Season 8 will win a
grand prize of Rs. 2,00,000/- apart from the opportunity to witness the prestigious Scripps National Spelling Bee 2016 with a
parent in Washington D.C., U.S.A. in an all expenses paid trip. The 4
semi finalists will win a cash prize of Rs. 50,000 each. The grand prize for the winner
of Classmate Spell Bee and those for the semi-finalists have been specifically
designed and sponsored by Classmate to help encourage and enable students to
follow their hearts true calling.
The competition this year is
powered by The Times of India, Robinson’s Fruit Shoot is the Fruit Drink
Partner, Times NIE are Education Partners, Victor Tango are Event Partners and
Discovery Kids is the Television Partner on the property.
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