BISLERI ALONG WITH BOLLYWOOD ACTOR, JOHN ABRAHAM, FELICITATES SCHOOLS FOR HELPING THEM WINTHE GUINNESS WORLD RECORD
-Over 2 lakhsKids from more than 105 schools collected more than 1.1
million plastic bottles for recycling as they learned about their impact on the
environment
Mumbai, 13thApril, 2016:To mark the success of the Bisleri Swachh Bharat
Plastic Bottle Recycling Initiative, Bisleri Internationalfelicitatedschools
who had helpedBisleri in winning The Guinness
World Record for collecting the Highest Number of used Plastic
Bottlesfor Recycling.These schools were rewarded with participation
certificates from Guinness World Records,
Limca book of records and gifts & certificates from Bisleri.
The
earlier Guinness World Record was 13,408 kgs which was achieved by a school in
Florida. Bisleri surpassed that record by collecting 23,538.9 kgs of PET
bottles i.e. 1.1 million bottles, and entered Limca Book of Records as
well as Guinness Records.
The idea behind the record was to
propagate the Swachh Bharat campaign, initiated by Prime Minister NarendraModi,
by launching a school contact programme. To reach out to maximum students and
spread awareness, the world record attempt was taken up.
105
prestigious schools in Mumbai and over 2 lakhstudents had
participated in this collectionactivity to help the beverage company achieve
this milestone of winning Guinness World record.
Bisleri promotes the idea of collection of bottles to avoid environmental
nuisance. The company believes in recycling the plastic bottles to non-food
items only.
Speaking on
the school felicitation, Mr. Ramesh Chauhan,Chairman, Bisleri International,
said, “The message to Indian consumers is that
plastic bottles are valuable resources even after they’ve been used. The simple
act of recycling helps generate local revenue, supports recycling jobs, and
enables us to continue to benefit from these useful resources. It is a matter
of pride for us as a company that we have been able to gather more than
1.1million PET bottles for recycling with the help from all these kids who are
going to be the future of the country. This initiative has helped change the
mindset of the people towards plastic bottles and has inculcated good values in
the children and made them believe that they can make a big difference by
taking a small step.”
The bottles collected during the activity will get a second lease of life as eco-friendly
products and will be recycled into non-food items like
T-shirts, bags, sheets, carpets, etc. To encourage the use of such products
Bisleri handed goodies made from recycled bottles to the students.
PET is the acronym for Polyethylene Teraphthalates - a kind of plastic
among the several types available and used for different purposes on a
day-to-day basis. Bisleri's bottled mineral water too is manufactured by making
use of PET plastic. Over decades, Bisleri has been successfully supporting the recycling
of tonnes of PET every year, leading to fruitful 'asset management'.
Top ten Mumbai schoolswith maximum collection were,
Infant Jesus School, Pawar Public School,
D. G. Khetan International School, Christ Church School, Ryan International
School, St. Xavier's High School,KudilalGovindramSeksariaSarvodaya School,Yashodham High School, Bombay Scottish School and Don
Bosco High School.
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