Asian Paints Kids’ World introduces new wall theme for kids inspired by beloved fictional superhero ‘Chhota Bheem’
~Offers kids unique opportunity to
get featured on the show on POGO TV through a contest~
~Chhota Bheem collection, like all
Kids’ World range is 100% safe for kids~
Mumbai, September,
2016, - Asian
Paints’ fun and interactive range of wall designs for kids, Kids’ World introduces a brand new
theme that is sure to delight children and parents alike. Adding to the range of
40+ theme options, the brand has launched a new theme inspired by the much
loved and extremely popular children’s fictional animated character, Chhota Bheem. Asian Paints has entered
into an exclusive licensing agreement with Green Gold Animation to use selected
characters of the Chhota Bheem show for creating stencils. The brand has taken
the happiness a step further by offering kids the once in a lifetime opportunity
to get featured on the show on POGO TV through a special Chhota Bheem contest.
Asian Paints understands the role a wall plays in
making a room an interesting space for fun and play for kids. The character Chhota
Bheem, with his simple boy-next-door look and feel captured the hearts of kids
across the country. Children relate to him and wish to be part of his gang as
he takes on baddies to save the day. The launch of Chhota Bheem themed walls is
an offering from Kids’ World that not only aims to delight kids but also help
unleash their power of imagination and create new stories inspired by their superhero.
Asian Paints also offers to fulfill a few lucky kids’
wish to appear on Chhota Bheem on POGO TV through an exclusive contest. To
participate, parents have to shoot a video of their kid in front of their newly
painted Chhota Bheem wall and answer the question “I’m Chhota Bheem’s biggest fan because…” and whatsapp the video to 70560
70560. Two lucky winners will get the chance to have an animated version of
themselves featured on one of the episodes of Chhota Bheem. The contest is open
till 10th Oct 2016. Other details on this are available on the Asian
Paints website- http://cb.asianpaints.com/
Speaking on the new Kids’ World theme Amit Syngle, President-Sales, Marketing
& Technology, Asian Paints Ltd said, “The launch of Chhota Bheem themed walls is a result of our
understanding of this space. We have been building up our Kids’ range over the
last few years to cater to the varied fantasies of our youngest and the
toughest consumer. Parents are constantly looking for infotainment offerings
for their kids – especially in their formative years. Our Kids’ world range
aims to feed the imagination of kids in order to explore the potential of their
creativity. Every kid’s interpretation of the same theme on wall is very different
and unique. We like to articulate it as ‘one wall – many stories’.” Speaking
on the contest he further added, “Children
love Chhota Bheem and the designs inspired by Chhota Bheem are interesting,
interactive and fun. We look forward to the response and participation from consumers.
There are many kids who would love to be part of the Chotta Bheem show and we
are pleased to make the wish of some of them come true.”
Kids’ World Chhota Bheem range offers something for
every kid and parent and for every type of room, big or small. One can either
choose any one of their favorite characters or amplify the fun and have all the
beloved characters of the show on their wall. The Chhota Bheem offering extends
to the innovative “Glow in Dark” range with fluorescent and glow in dark
elements and also in the Magneeto range, where a kid can recreate a new scene
everyday by simply changing around different character magnets on the
interactive wall!
The Chhota Bheem makeover can be done in just four
hours with price starting at Rs 3000/- only. Moreover, the entire Kids’ World
range that Asian Paints offers is 100% safe for kids. It comes with a stamp of Green
Formulation and has no lead and no heavy materials.
So
check out the new Chhota Bheem theme from Kids’ World and let the fun begin...
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