ONE OUT OF FIVE PEOPLE IN THE WORLD CANNOT READ OR WRITE

BURGER KING McLAMORE Foundation Raises Awareness of World Literacy Month

Mumbai – September 29, 2016 – September is World Literacy Month. According to the World Literacy Foundation, one out of five people in the world can’t read or write – 20% of the population globally1. To raise awareness, the BURGER KING McLAMORE Foundation created a campaign that shows the other approximately 80% what it feels like to be illiterate.

Literacy and increased access to education are core pillars of the BURGER KING McLAMORE Foundation, which was established in the name of BURGER KING® Restaurants co-founder James McLamore who believed in higher education for all.

To draw attention to the 20% rate of illiteracy Burger King India launched a social media campaign which features Facebook and Instagram posts written in foreign languages that fans can “translate” through Facebook’s auto translation tool to reveal the messaging in English about the power of literacy and education.

The BURGER KING McLAMORE Foundation works hand in hand with non-profits TECHO and Room to Read in communities in the United States and globally to support initiatives dedicated to improving literacy. To learn more, visit www.bkmaclamorefoundation.com.

  World Literacy Foundation https://worldliteracyfoundation.org/


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