WHISPER INDIA ENCOURAGES GIRLS TO BE UNSTOPPABLE ‘LIKE A GIRL’
SONAKSHI SINHA, SAKSHI MALIK AND BANI J
ANNOUNCE THE #LIKEAGIRL & PROUD CHALLENGE
Tuesday, 20th
September 2016: Leading Feminine
Care brand Whisper celebrated its #LikeAGirl campaign, now a nationwide
movement, to reinforce the need to redefine the phrase ‘Like A Girl’. Recently, as part of the movement, Whisper released a moving video to
empower girls to reclaim the phrase, and proudly continue doing things ‘Like A
Girl’. In a bid to encourage girls in the country to be unstoppable, versatile actor - Sonakshi Sinha and Rio Olympics Bronze
Medalist, wrestler Sakshi Malik joined the movement and announced the #LikeAGirl
& Proud Challenge. Whisper India has put out a challenge to all the
girls in the country to take Pride and display how they Play, Fight, Run,
Drive, Lead or Do Anything That They Love Proudly #LikeAGirl, everyday in their
lives. Girls can take part in the challenge by sharing a short video or picture
doing anything that they have been previously discouraged to do, only because
they are girls.
Recent events have shown
that the perception of the phrase Like A Girl is undergoing a positive change
in India, such as the very heartening conversations about ‘They Fought Like A
Girl’ or ‘They Played Like A Girl’ with reference to the female athletes who performed
well at the Rio Olymppics. In fact, Bollywood Superstar Shah Rukh Khan’s self
composed poem ‘Fight Like A Girl’ also went viral and touched the heart of
millions of girls across the country. But there still seems to be a long way to
go.
At the event hosted by youth
icon and ex-roadie Bani J, Sonakshi Sinha and Sakshi Malik shed light upon some
shocking revelations based on a survey recently conducted by Nielsen, in
association with Whisper.
Survey findings:
§
1 in 2 girls in India agree
that the phrase #LikeAGirl is still used as an insult
§
7 in 10 girls in India feel
pressurized to conform to the way a girl is supposed to feel and act, on
reached puberty
§
6 in every 10 girls in India
become less involved in sports activities on reaching puberty
The results are from an
independent survey conducted by Nielsen. The survey was conducted in
Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Mumbai with 1113 females
aged between 14 – 24 years
|
On this occasion Bollywood actor Sonakshi
Sinha said, “I have
evolved professionally and personally. I want to be the best version of myself
and so should every girl in the country. It’s important for every girl to
understand that only our gender doesn’t and shouldn’t define who we are. It’s
important that our society realizes this as well and that every girl is
actively encouraged to do things she loves to do. My parents have always
supported my decisions and haven’t pressurized me to not do certain things just
because I am a girl. They have encouraged me to believe in the decisions I make
and take responsibility. I’m glad to be part of Whisper’s Like A Girl movement
and proud that such initiatives are being undertaken to encourage girls to be
unstoppable and proud”.
The
actress further added, “It is a matter of great pride for us as a
country to see girls like Sakshi Malik represent India and achieve global
recognition for Indian athletes. It’s a testament that fighting #LikeAGirl or
playing #LikeAGirl is truly amazing.”
Talking
about associating with the Like A Girl Movement, Sakshi Malik, said, “I don't believe that girls can't
fight as hard as boys, as strong as boys and as confidently as boys. Yes, we
are built differently - but we can always be as strong as we want me. When I
started wrestling, it was never a "girls" sport - only the boys
played and they said, "how should a girl wrestle? Why should a girl
wrestle?" But I did not listen and aren't you happy I did not? Because now
we have a female wrestling medal. Wrestling is my largest love and when
you love wrestling the way I do, what they say is never important - it's just a
single minded focus to keep going, keep training and doing what you love to do!
Falling deeper in love with it everyday. We as women need to continue playing
and striving to win, and puberty is the last thing that should stop us, because
along the way there are so many other obstacles that could stop us and we did
not stop! I played and fought #LikeAGirl, and am proud to see young girls
and women are inspired by my win at the Olympics. It is truly fantastic to be
part of Whisper’s Like A Girl movement and play a part in redefining the phrase
like a girl into a positive affirmation, because "girl" is never an
insult.”
For over 30 years, Whisper
has been an advocate for empowering girls, bringing puberty education to
millions of adolescent girls across the world. Every year in India, more than 4
Million girls benefit from the ‘Whisper School Contact Puberty Education Program.
This year, through the ‘Like A Girl’ movement, Whisper has taken that
commitment a step further to champion girls’ confidence. The #LikeAGirl video https://youtu.be/tIMOPLQbg94 has received an
overwhelming response on social media and has engaged girls across the country
who are sharing their stories of breaking stereotypes and negative perceptions
of #LikeAGirl.
Join us in our journey to
make ‘Like A Girl’ mean amazing things by participating in the #LikeAGirl &
Proud Challenge. Upload your videos or pictures tagging @WhisperIndia on Instagram
& Facebook.
Reach us on Social Media:
·
Instagram: @WhisperIndia
·
Twitter: @WhisperIndia
https://twitter.com/WhisperIndia
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