Future Consumer Limited launches aloo bhujiya with an International twist

Mumbai, February 14, 2017 – Tasty Treat, one of the leading packaged snacking brands marketed by Future Consumer Ltd has launched Aloo bhujiya with a twist by adding international flavors to its product range. The new range is available in four variants - Peri-Peri, Wasabi, Barbeque and Schezwan.

Bhujia is one of the most celebrated comfort food that Indians love to carry with them, whenever they travel, within India or abroad. With this thought in mind, Tasty Treat created a fusion of International and Indian tastes. Tasty Treat has created a history in the namkeen category with the launch of these innovative flavours.

Speaking about this twist of International flavors in tasty treat aloo bhujiya, Mr.Rahul Kansal - Chief Marketing Officer at Future Consumer Limited said, “As a brand, we believe in constant innovation and creating unique experiences for our customer’s palate. This latest launch helps us to bring in innovation in a product as simple and basic as aloo bhujia.”

Tasty Treat has innovated in a staid category like bhujia, which for ages has not seen any innovation, unlike other categories such as chips/potato wafers, nachos etc. Future Consumer Limited has created these variants to cater to the fast moving consumer generation, who are consuming a lot of international flavors as part of their daily food.

Tasty Treat, as a brand, serves on-the-go-snacks and caters to between the meal hunger. Its wide range of products include categories like ready-to-eat snacks, beverages, wafers/biscuits, sauces, frozen snacks and more. Some of the popular products are cream wafer biscuits, mango beverage, table sauces, namkeens, French fries, etc.