Vaani Kapoor launches LABEL Ritu Kumar launches “Maharaja Pop” Autumn-Winter’17 collection

New Delhi ,August 9, 2017

LABEL Ritu Kumar unveiled its latest Autumn/Winter 2017 collection titled Maharaja Pop featuring actress Vaani Kapoor. Photographer Bikramjit Bose & videographer Christina MacGillivray shot the campaign featuring videos & stills of a spunky Vaani Kapoor in Mumbai.


LABEL Ritu Kumar’s theme for the season, Maharaja Pop, is inspired by the rich fabrics and ornamentations of erstwhile royalty, merged with quirky colour accents and bold, military inspired prints.
This collection’s colour palette is a study in contrasts- greys, blues, and metallics, with bright pops of red interspersed, making it a fun take on structured silhouettes, and a new interpretation of the neo-combat trend. Outfits included printed jackets, signature shirt dresses and short skirts. Lavish fabrics like velvet, foil printed jerseys and heavy and vintage crepe, add a royal feel to the line, with stones and beads delicately placed on garments for an ultra-sophisticated and ornate look.
A cheerful Vaani is also seen dancing to peppy music in two videos for the brand’s Basics collection. Featuring high quality, every day essentials, the lounge-wear line from the brand has seen immense success within the category since its launch last year.
Speaking about the association, Amrish Kumar, CEO, Ritu Kumar said, “We spend a lot of time thinking through and connecting with people who we believe portray the mood and personality of the brand. This year we were talking about the vivacious and bold approach the brand has taken and starting meeting with people who portray this feeling. Vaani represents the movement, the grounded-ness along with the international outlook that Label Ritu Kumar stands for.”

The collection will be available across India & internationally in Label Ritu Kumar stores & online at www.labelritukumar.com

Campaign Credits
  • Photographer: Bikramjit Bose
  • Videographer: Christina MacGillivray (Mummy Daddy Media)
  • Hair & Make up: Elton Fernandes
  • Stylist: Nidhi Jacob
  • Production: Temple Road Productions

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