DANIEL WELLINGTON LAUNCHES ITS FIRST STORE IN INDIA

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Swedish watch brand Daniel Wellington celebrates the opening of its first store in Fort, Mumbai

Mumbai, February 17, 2017

Daniel Wellington, the Swedish watch brand known for its sleek, stylish and minimalistic designs announced the opening of its first store in India at the historic Fort area of Mumbai, which is also among the top shopping destinations of South Mumbai.

Home to many of the world’s leading brands, Fort in Mumbai, is the perfect setting for Daniel Wellington’s exciting new store. Sprawling across an area of 1000 sq ft, the store will house the brand’s timeless accessories for Men & Women. Worldwide best-sellers, such as the Dapper Collection, Classic Black Collection and the beloved Classic Petite will be available in the store, along with a wide assortment of accessories including classic cuffs & trendy interchangeable watch straps.

Commenting on the brand’s foray into the Indian market, Roger Kylberg, CEO of Daniel Wellington, says:

“India is an emerging and vibrant market with huge potential. Our increased presence enables us to accelerate our global expansion and it further reinforces our commitment to grow our business in the region”.

Targeting a broad, global customer base, Daniel Wellington aims to leverage the brand’s social media presence, including their Instagram following of over 4 million. By inviting customers and followers around the world to touch, feel and see the products in an inspiring and engaging environment, the stores will add to the overall brand experience

Daniel Wellington has established itself as one of the fastest growing and most beloved brands in the watch Industry. In the recent years Daniel Wellington has grown its global market share exponentially and accelerated the store openings worldwide.

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