Tiger Balm Neck & Shoulder Rub Ayurvedic Massage-On-The-Go for Tech-Savvy Consumers launched in India
India, 12th
February 2018: At a press conference held at Taj Mahal Hotel today, Singapore
based Haw Par Corporation unveiled an innovation from the Tiger Balm family - Tiger
Balm Neck & Shoulder Rub. Heavy tech users of smartphones and other
mobile devices, along with those that lead busy but sedentary lifestyles in
India no longer need to put up with tech and posture related neck and shoulder
pains. Tiger Balm Neck & Shoulder Rub — the first and only modern solution with
a calming lavender fragrance that provides non-greasy, fast acting relief
targeting neck and shoulder pains, already popular in countries like the USA
and Singapore was launched today by Mr. A K Han, Executive Director of Haw Par
Corporation and Mr. Mukesh Tiwary, Senior VP - Mktg. & Sales - Alkem
Healthcare.
According to
Forrester, India’s billion plus mobile phone subscriber base is set to keep
pace with the world’s mobile phone penetration of 70% by 2022. More and more
jobs require professionals spending long hours on their computers and mobile
devices. All these factors have brought about an “epidemic” of tech-related
ailments such as text neck, gamer neck and iPosture.
Commenting on
the occasion, Mr. A K Han, Executive Director of Haw Par Corporation said, “With a young and forward-looking population
in India where the Tiger Balm brand name is already established, it is only
natural and logical that we introduce our next new product — Tiger Balm Neck
& Shoulder Rub. We believe the timing is right and this product will appeal
to the young and tech-savvy consumers in India looking to relieve their neck
and shoulder pains.”
Alkem is the exclusive distributor of the Tiger Balm
range of products in India. Mr. Mukesh Tiwary,
Senior VP - Mktg. & Sales - Alkem Healthcare, said “It’s a matter of great pride for us to share the stage with Haw Par
Corporation on the launch of the Tiger Balm Neck and Shoulder Rub. Tiger Balm
has been an important part of millions of Indian households. Indians have been
looking for a solution to their long-standing problem of aching necks and
shoulders and we are sure this is just what they need. As distributors, we will
ensure it reaches the farthest corners of the country where Tiger Balm is
already a household name”
According to
Forrester,
the number of global smartphone users is expected to rise with mobile
penetration reaching 70% globally by 2022, led by growing mobile adoption in
India and China. India’s mobile phone subscriber base reached the one billion
users’ mark in 2017. The spread of smartphones and other mobile devices
transformed lives, connecting people and bringing new levels of convenience to
users. But, it also brought about an “epidemic” of tech-related ailments such
as text neck,
gamer neck and iPosture.
Long hours spent
hunched over smart phones, tablets and laptops, texting, emailing or playing
games, are resulting in aches and tension in the neck and shoulders. A survey
conducted in the USA showed that the typical young adult spends 8.83 hours in front of a screen
(excluding time spent watching “traditional” TV) and 84% admitted to suffering
pain in the neck and upper back in the last 12 months. The same phenomenon has
been observed among cosmopolitan populations worldwide.
Created and
manufactured by Tiger Balm – world renowned and trusted brand specialising in
providing quality products for relief of aches and pains for almost a century,
Tiger Balm Neck & Shoulder Rub is specially formulated for the relief of
neck and shoulder pains. Like a ‘Massage-On-The-Go’, the experience of applying
Tiger Balm Neck & Shoulder Rub “transports you to a spa” – the soothing and
refreshing fragrance as well as the special formulation which acts effectively
is almost like having a pair of invisible hands smoothing out the tension
knotted in the neck and shoulders, relieving the mind, body and spirit.
Why Tiger
Balm Neck & Shoulder Rub is unique:
·
Assurance from the tested and trusted maker of Tiger Balm: Known to work where it hurts, Tiger Balm is trusted by millions
worldwide and is one of the world’s leading brands in providing quality
products for external pain relief.
·
Specially formulated to help tech-savvy consumers target neck and
shoulder pains: Made with a unique Tiger Balm
formulation, Tiger Balm Neck & Shoulder Rub addresses the lifestyle needs
of heavy tech users, providing fast and effective relief and relaxes the
muscles around the neck and shoulder area when applied.
·
Ayurvedic: The formulation is Ayurvedic
and offers an alternative herbal solution for restoring holistic balance to a
hectic lifestyle.
·
Non-greasy cream with a lavender fragrance: The water-based cream is rapidly absorbed by the skin and gives a
clean feel, while the lavender fragrance makes it socially acceptable for use
anytime, anywhere.
·
In handy, convenient tube: The easy-to-carry
pocket-sized tube (30gm and 50gm) fits neatly into handbags and briefcases and
let you dispense the cream with no fuss in the office or on the go.
·
Already popular with consumers in many other countries: Tiger Balm Neck & Shoulder Rub has been launched in countries
such as the USA, Germany, France, Australia, UAE, Singapore, China and others,
and proven popular with consumers.
Tiger Balm Neck
& Shoulder Rub Ambassadors were at the launch. They are young Digital
professionals who are already huge fans of the product and have been buying internationally:
VJ & Actress Anusha Dandekar, popular Indian eSports gamer Balaji
Ramnarayan. These young professionals spoke highly about the beneficial effects
of the Tiger Balm Neck & Shoulder Rub. All of them spend limitless hours
before the computer and the application of the Rub brought very quick, soothing
results for their aching neck and shoulders. A special massage therapy zone saw
a lot of enthusiasts who came to get some relief from their own neck and
shoulder aches.
The Tiger Balm
Neck & Shoulder Rub balm is available across leading pharmacies,
supermarkets and popular online portals like Net Med, Amazon, 1 mg.com. Priced
at Rs.99 for 30 gm & at Rs.149 for 50 gm, Tiger Balm Neck & Shoulder Rub
is all set to become a permanent fixture in Indian life, just like Tiger Balm
has been for decades.
A perfect combination of methyl salicylate, camphor, and menthol gives this balm all the necessary powers to soothe the strongest of pains and make it one of the strongest pain-relieving balm.
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