German manufacturer Liebherr says Hallo India with mass premium range of refrigerators
·
Extensive range of 19 different models with
prices starting from Rs. 23,500 onwards
·
These refrigerators will bring in cutting-edge
German engineering technology tailored to suit the Indian market
·
Robust distribution network spanning across 50+
cities with 500+ Showrooms
June 06, 2018: Mumbai: Legendary German refrigerator manufacturer,
Liebherr unveiled its product range for the Indian market today. This unique
range of refrigerators in the mass premium segment will be available across its
dealership network in major Indian cities spanning across south, west and north
regions of India. The price range for these refrigerators begin from ₹ 23,500 for
the basic model to ₹ 1,50,000 for the top end models. The refrigerators are
manufactured at Liebherr Appliances India’s Aurangabad Factory which was
inaugurated last month.
What
makes Liebherr products distinct in the Indian market is that they have been
carefully designed, post three years of extensive research & development,
to bring the best of German engineering technology in a manner that suits the
Indian market. The company has launched 19 models in multiple capacities
ranging from 220 Litres to 442 litres. The refrigerators come with features
like central power cooling technology, 5 star energy efficiency BEE ratings
& host of other features which are specially designed to cater to India's ever-evolving
lifestyle and culinary culture. Merging elegant design and industry-leading
technology, the well-designed refrigerators come in three colour variants which
are Stainless Steel finish, Blue Landscape and Red Bubble patterns to suit
today’s globally exposed consumer needs. For
the current range, Liebherr has put in place a robust distribution network of around 500+ Showrooms across 50+ cities in
various regions.
This includes partnership with organised
retailers and local organised players in the country to retail the products.
Speaking at the launch, Mr. Radhakrishna Somayaji, Chief Sales Officer, Liebherr Appliances
India Private Limited said, “Liebherr
has always focussed on creating solutions that puts the contemporary customer’s
needs at the forefront. Our refrigerator range for India has been designed
keeping this in mind – bringing the best of German technology customized
to suit the Indian audience, with features like specially designed SpiceBoxes,
ultra-protective VarioSafe, convenient Vegetable Sorter System and Unique
CoolPack etc. Along
with achieving customer satisfaction, our objective is also to provide products
that use energy more efficiently.“
Elaborating
on the brand’s Indian journey, he added, “We started the project “Liebherr Appliances India” in 2014.
This project was from the very beginning inspired by the idea of “Engineered in Germany, designed for India”.
Customer is our prime focus. At Liebherr, we give top priority to customer
satisfaction with competent and fast customer-service geared up to consumer
needs.”
The products will be available at retail outlets
across the country from 2nd week of June’2018. The new launch across segments will be
promoted through a holistic 360 degree marketing activities that includes a
robust press campaign supported with a strong digital marketing campaign and
region-specific outdoor, BTL activities. To Maintain our global service
standards, in India Liebherr have already set up service partners at all the
locations where they are going to sell and the customer care helpline 1800 2333
444 is already operational to cater to any sort of customer queries.
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