B Natural Juices & Beverages achieves a GUINNESS WORLD RECORDS® supported by 572 girls in Punjab, as part of the B Natural Harman XI campaign
-572 girls led by
Harmanpreet Kaur performed jump squats for a minute to create the record and
showcase their support for B Natural Harman XI, a platform to recognize girl
talent in Punjab and Chandigarh
National, 3rd July 2018: B Natural Juices & Beverages
from ITC Foods, after moving away from ‘Concentrate’
and shifting its entire portfolio to ‘Not From Concentrate’ variants, vowed to
break records on fitness goals. The brand brought people together from the
state of Punjab and the union territory of Chandigarh at Niper Auditorium,
Sector 67 in Mohali for a GUINNESS WORLD
RECORDS® title for ‘the Most people
performing jump squats’ in a minute with
572 girls breaking the existing record of 497 achieved by Dubai Fitness
Challenge (UAE) in Dubai, last year. The achievement is testimony to B Natural’s
core philosophy of breaking barriers across all spheres of life.
The GUINNESS
WORLD RECORDS® challenge was led by Harmanpreet
Kaur, Vice-Captain of India Women's National Cricket Team, in the presence
of Sanjay Singal, Chief Operating
Officer - Dairy and Beverages, ITC Ltd.
Talking about the
initiative, Mr. Sanjay Singal, Chief
Operating Officer - Dairy and Beverages, ITC Ltd. said, “B Natural is an honest and transparent brand
that strives to challenge the status quo. B Natural Harman XI is a platform to
encourage and boost the talent of young girls of Punjab. We are delighted that
we have set the ground for this campaign by breaking a world record and hope to
break many more barriers through our innovative initiatives and campaigns. We needed an icon that truly embodies the
essence of this worthy initiative and are happy to have Ms. Harmanpreet Kaur
champion this cause for B Natural. She is already an inspiration for many young
girls and we are confident that with her support, many girls in Punjab will be
able to accomplish their dreams and desires with the “B Natural Harman XI” campaign.”
The record breaking challenge is part of a larger
campaign Harman XI - Saache Hunar Di
Khoj, launched by B Natural and captained by Harmanpreet Kaur, who is
considered a harbinger of change. The three-months long contest will invite
girls across Jalandhar, Ludhiana, Amritsar, Chandigarh, Bathinda and Patiala to
participate in the contest.
On expressing her excitement, Ms. Harmanpreet Kaur said, “I
am very happy and proud to be associated with B Natural for this campaign and
thrilled about having
broken barriers to achieve a GUINNESS WORLD RECORDS® with many girls like me from Punjab and Chandigarh. I have been blessed
to have my family’s support in fulfilling my dreams. There could be no better
way for me to extend the same support to all the girls back home. I am looking
forward to bringing a change that will boost the confidence of many young girls
and help us progress together as a nation. GUINNESS WORLD RECORDS® is
an achievement and I am extremely pleased to be present here today to be a part
of this momentous occasion.”
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