Mercedes-Benz India reinforces its commitment to rural development through unique CSR initiatives
·
Landewadi Jal
Yukta Shivar Project to benefit Thakarwadi and six villages from downstream
·
Mercedes-Benz India was awarded
globally in the Daimler network for the Jal Shivar project under the
environmental initiatives under CSR.
·
E-lab facility in ITI Ghodegaon
to facilitate 500 students every year for their digital learning and soft skill
development
·
Draw Down Cultivation project to
provide alternative livelihood options to the tribal communities, from Ambegaon
taluka, district Pune
Pune: The country’s largest luxury
car manufacturer Mercedes-Benz India today announced three unique initiatives
in the neighbouring districts of Pune. These initiatives include an E-lab
facility at ITI Ghodegaon, a watershed conservation structure at Thakarwadi-Landewadi
and the Draw Down Cultivation project in Ambegaon taluka. All the three
projects are aimed at rural development and will affect lives of over two
thousand villagers.
Over the
years, the company has focused on building future by taking up some sustainable
business activities benefiting humanity and nature. The focus has been
particularly on education, local skill development, health and sanitation,
rural development and welfare, environment and natural resource management.
Talking about these initiatives,
Mr. Santosh Iyer, Vice-President,
Customer Services & Corporate Affairs, Mercedes-Benz India said, “At Mercedes-Benz, it is our constant endeavour to contribute back to
the society, in our own way, under the ‘Mercedes for India’ initiative. As a
responsible automaker and a conscientious corporate citizen, these novel
initiatives of setting up an E-lab facility, renovating the water conservation
structure and Draw Down Cultivation are just small steps towards helping the
citizens of our country. We enable local people to actively participate in the project
activities, wherein their inputs are valued the most. We at Mercedes-Benz
India believe in acting for the betterment of the society and the country at
large and it will always be our continuous effort to give back to the society
through varied initiatives in the future.”
Mercedes-Benz
India provided an E-lab facility to the students of ITI Ghodegaon, to gain
hands-on experience in digital learning and increase their competencies in a
growing market. The facility accommodates around 45 students per class and 500
students every year for their digital learning and soft skill development. The
lab will also act as a central training facility for all trainers of Industrial
Training Institute of Maharashtra.
In line
with the company’s effort to arrive at Natural Resource Management
interventions the ‘Jal Yukta Shivar’ initiative by Honorable Chief Minister of
Maharashtra, Shri. Devendra Fadnavis, to make Maharashtra state drought free,
Mercedes-Benz India undertook desiltation and renovation of existing traditional
water sources that will cater to the needs of villagers throughout the year. Through
the project, Mercedes-Benz India has renovated an existing dam in village
Thakarwadi near Landewadi near Manchar, Ambegaon taluka. The company desilted
the dam and renovated the wall to gather more water, which will benefit not only
Thakarwadi but also six other downstream villages.
In order
to create alternative livelihood for tribals from catchment of Dimbhe dam of
Ambegaon Taluka, the company has initiated the Draw Down Cultivation project. Draw
Down Cultivation (cultivation on floodplains), is the type of farming where,
the dam backwater seasonally recedes which makes the fertile and uncultivated
land optimal for cultivation of short maturing crops. This cultivation practice
needs little irrigation requirements as the moisture is retained in the soil
for a longer time. Around 400 families will benefit with this initiative.
Mercedes-Benz
has been consciously working towards the upliftment of rural India
The Draw
Down Cultivation project is developed by Shashwat Trust, a Pune based NGO, where
seasonal flood plains are utilized for short term farming purpose for tribal
families who do not have enough livelihood options. Shashwat Trust has been
internationally recognized by UNDPs ‘Equator Prize’ for their successful
implementation of the project in tribal zone. Through Mercedes-Benz India’s CSR
funds, the project targets to benefit another 400 tribal families from Ambegaon
taluka of Pune.
These
are just a few of the initiatives the company has undertaken for even more
exciting tomorrows.
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