Piaggio Launches ‘Mileage Ka Raja’ Campaign for Ape' Xtra range of products
Pune, 11th March, 2019: Piaggio Vehicles Pvt Ltd
(PVPL), a 100 % subsidiary of the Italian Piaggio Group and India’s leading
manufacturer of small commercial vehicles has launched ‘Mileage Ka Raja’
campaign for its Ape’ Xtra range of products i.e. Ape’ Xtra LDX, Ape’ Xtra LDX+ and Ape’
Xtra DX. Piaggio has the widest range of 3Wh cargo products under the brand
Ape’ Xtra with a combination of 3 fuel variants – Diesel, CNG & LPG and 3
deck lengths – 6 ft, 5.5 ft & 5 ft to suit various types of loading
requirements.
With
the launch of ‘Mileage Ka Raja’ campaign, Piaggio has announced a range of new services
for its Ape’ Xtra range of products. These include Rs. 15,000 Exchange
bonus/Insurance free, 95% funding from key financiers and industry’s first of
its kind Super Warranty program. Under the industry first Super Warranty
program customers buying Ape' Xtra diesel products will get a warranty for 42
months. With the extra mileage over competition Ape’ Xtra offers savings upto Rs.
30,000 due to higher mileage.
Piaggio’s
Ape’ Xtra range of products offer best in class
performance in terms of power, pick-up, mileage & maintenance. These
products are widely
used for intra-city goods transport. Mileage Ka Raja’ campaign is the strategic
initiative from Piaggio to strengthen its relationship with customers and
reinforce its commitment of providing path-breaking solutions in the last mile
transportation segments.
The
campaign would see a host of activities including on customer meets, free
service check-up camps for customers.
While announcing the launch of a campaign,
Mr. Malind Kapur, Sr. VP of Marketing Piaggio Vehicles Pvt. Ltd. said, “It is
our endeavour to continue providing best in class offerings to our customers.
In current challenging economic circumstances where diesel prices are volatile,
our customer-centric campaign will help them save up to Rs 30,000 as compared
to other 3-wheeler cargos. It will lower the operating cost for our Ape’ Xtra
customers and increase their earnability. ‘Mileage Ka Raja’ campaign will further
consolidate and strengthen Piaggio’s presence in the small commercial vehicle
industry. The wide range of 3-Wheeler Cargo includes the 6ft CNG & LPG
variants of Ape’ Xtra LDX which are industry first offerings with better
payload carrying capacity, with excellent mileage and therefore unmatched
earning ability.”
Mileage Ka Raja event witnessed a total turnout of
more than 50000 customers, financiers and associates across 400 dealer
locations pan India. The event was a huge successes with more than 700 plus new
vehicle deliveries on the opening day.
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