Fevicryl and Parkinson’s Disease & Movement Disorder Society celebrate the colors of India
~An
attempt to create Limca Book of Record for the largest map of India made with
mini canvases~
01 August, 2019, Mumbai: Fevicryl,
a leading art and craft brand from the house of Pidilite Industries, has embarked
upon a unique initiative #AllCanArt. This initiative aims at encouraging
everyone to art beyond the idea of skills and perfection using fluid art
technique. Generally, people are reluctant to put their ideas on canvases due
to lack of technical know-how. But fluid art allows people to freely paint and let
their creativity flow.
As part of
#AllCanArt, Fevicryl aims to create a Limca record for largest map of India
with paintings and mini canvases created by people from different walks of life
using Fluid Art technique.
The initiative kick
started with a session at Parkinson’s Disease & Movement Disorder Society
(PDMDS). PDMDS is an N.G.O that provides people
suffering from Parkinson’s Disease with multidisciplinary therapy through a
network of community based support centers. People suffering from Parkinson’s have difficulty with movement and
coordination but fluid art technique
allows them to experiment and paint on canvas as it does not require any
professional skill set.
Over 60
Parkinson’s patients participated in the workshop and set free their creativity
by pouring colors on the canvas using Fluid Art technique. Despite the
challenges they face, the art form allowed the participants to showcase their
artistic prowess and unleash their hidden talent.
Dr. Maria Barretto, CEO, Parkinson’s Disease & Movement Disorder
Society, Mumbai, said, “It was a great opportunity for our
patients to be part of #AllCanArt initiative.
We believe that art can contribute immeasurably to their emotional
health and over all well-being. Patients find art relaxing as it enables
creative expression. Members of our Parkinson’s support groups thoroughly
enjoyed the session and expressed that they were really excited to explore skills
they had never tried before. We are
grateful to Fevicryl and Pidilite Industries for giving us this opportunity and
we are thrilled to be part of the Limca Book of Records.”
Mr. Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd, said “Through
#AllCanArt, we wish to convey that now anyone with a creative intent can paint
and create magic. There is no need for formal training. Fluid art is free flowing
and can be practiced even by an amateur which makes it a great art form for
everyone. We are delighted that inmates at PDMDS enjoyed the session and look
forward for more such collaborations.”
The second leg
of the activity will take place at M.K.E.S School, Malad where 300+
school students will get together on Friday, 02nd Aug’19 and try
their hands on the unique art form. Similarly, canvases will be created and
contributed by corporates across city.
The creative
masterpieces shall then be put together to create the Largest Map of India on
August 11th at Seawoods
Grand Central Mall which will be unveiled on 11th Aug’19 itself as a
mark to celebrate Independence Day.
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