Godrej Interio’s ‘Make Space For Life’ study reveals 61% Indians do not pursue their passion
Launching
the campaign in New Delhi, popular TV actress Divyanka Tripathi urges people to
work towards building a healthier work-life balance
New Delhi, September 9th, 2019: Godrej Interio, India’s leading furniture and
interior solutions brand, today unveiled its new campaign – Make Space For
Life. Launched by popular TV actress Divyanka Tripathi, Make Space for Life
aims to highlight that in pursuit of professional excellence people feel they
are losing out significantly on creating strong family ties or spending quality
time with friends.
A recent national survey by Godrej Interio conducted
highlighted practicality trumps passion for a majority of Indians. The survey
also found that most Indian acknowledged the failure to find balance and time
for their family, friends and passion.
Subodh Mehta,
Senior Vice President, B2C, Godrej Interio, said “Make Space for Life” campaign reflects on the importance of
work-life balance dynamics in the lives of Indians. “The idea of making space
for life has a particular resonance for Indians, not merely in the physical
sense, but in terms of the pressures and obligations, we face every day. As per
our survey findings, with the pressure of work, technology, and daily routine
Indians find less time and opportunities for themselves, family bonding and
their passions. Misuse of new-age technology plays an important role in
escalation of this trend. Such insights also reflect work-life balance dynamics
in the lives of Indians. As a brand, Godrej Interio makes a conscious effort to
enliven homes through its innovative furniture designs and urges Indians to
make more time for their hobbies, or their families by making space for life
passion, family and friends,” he said.
Resonating with the findings of the survey and
extending her support to the campaign, Popular TV actress Divyanka
Tripathi said, “People mostly see the glitters from the life of a
celebrity and often miss to understand the tireless effort which goes behind
it. As an individual who has travelled excessively and led a hectic lifestyle
owing to the professional commitments, I have, at times, felt it’s a challenge
to strike a work-life balance. Thus, it’s extremely difficult to take out time
and spend good time with my family and friends, and devote time to my hobbies
as much as I would want to. However, now I make conscious efforts to make space
for life, passion and family. I urge people to work towards building a
healthier work-life balance.”
The study revealed that more than 61% of respondents
do not have time to spend on their passions and as many people feel that they
are not able to dedicate enough time to their passion due to family
responsibilities.
Additionally, 40% of the respondents feel that they
are not able to dedicate enough time to their passion due to monetary concerns.
In fact, the most alarming insight is that more than 56.7 per cent of
respondents rate their work-life balance as terrible with 68.2% feeling that
they miss out on living life on their terms and 56.5% of the respondents feel
that they are not able to dedicate enough time to their passion due to their
professional life. Also, a staggering 72% of the respondents feel that their partner
pays more attention to their smart devices than them.
The survey was conducted with 1300 Indians living
across 13 cities including Chandigarh, Mumbai, Jaipur, Patna, Coimbatore, Pune,
Lucknow, Hyderabad, Kolkata, Delhi, Chennai, Bengaluru, Ahmedabad, Kanpur.
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