NDMPL & Central Presents #WeddingTales!
Wedding season is here and Central wanted to capitalize on this by showcasing their collection in a fun and interesting way.
Central launched its wedding collection through a very interesting and newly launched format called ‘Thumbstoppers’, conceptualized and brought to life by NDMPL.
Fun and flirtations, the major expectations of every young heart from a wedding season come alive in these ‘Thumbstoppers’.
These videos convey wedding stories in 10 seconds showcasing its wide range of Wedding and Gift collection.
#WeddingTales is a Digital campaign which conveys to the consumers that Central is a one-stop shopping destination for the Wedding Squad.
Natasha Saraogi (Director, NDMPL): “It’s always very exciting and challenging to work on concepts like these, where you have only 10 seconds to give out a compelling message to the audience. We wanted to showcase Central as a one-stop destination for wedding shopping, so we weaved in all the wedding sequences in just 10 seconds in a very interesting storytelling format called Thumbstoppers. Through this campaign, we have set ourselves apart from conventional marketing and tried something new.”
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