Brick Eagle acquires iconic affordable housing project TMC (Tanaji Malusare City) , Karjat

· The 105 acre township which will eventually house 20,000 families has been redesigned by architect Hafeez Contractor
· Delivery of 500 houses will commence from April 2015
· The township will be developed by “Sheltrex Developers P Ltd”, a Brick Eagle incubated developer

Mumbai, 3rd March, 2015: Brick Eagle today announced the acquisition of the iconic TMC (Tanaji Malusare City) project. The project famed for being the first Indian affordable housing project in the private sector was credited with kicking off affordable housing sector and was awarded the United Nations award for sustainable practices in 2009.
Due to a shareholder dispute and a court injunction, the project was delayed by 5 years leaving over 3600 house buyers in the lurch. After Brick Eagle’s acquisition in September 2014, the company has moved ahead to complete the project with modern specifications under the design and master plan of Architect Hafeez Contractor.
The project is being developed by Sheltrex, which is an incubated developer of Brick Eagle Group. Based on the aggressive effort of Sheltrex, delivery will start in April 2015 with the first 500 keys. Brick Eagle supports like-minded developers in affordable housing sector. In addition to Sheltrex, Brick Eagle has also invested in Playtor in Pune, DBS in Ahmedabad and Olympeo in Mumbai.
Brick Eagle is India’s leader in affordable housing. Headquartered in HongKong, it has invested in 20 housing projects spanning 1250 acres in Mumbai, Pune, Chennai, Coimbatore, Mysore and Ahmedabad. Beyond projects, Brick Eagle has invested in companies that aid the affordable housing sector like TPC, a construction technology company; Phalcomm, an online house selling platform; Renderlogy, a technology driven online interior design and supplier community; Xeco, a real estate marketing company; Botsworth, a company using robotics for township management; etc.
Says Goutham Pulimi, CEO, Sheltrex Developers, “Sheltrex townships embrace technology to bring convenience and a quality lifestyle, not usually associated with affordability. With TMC revived as Sheltrex, we have a stronger offering for customers, old and new, with a range of amenities in a Smart township.”
Says Rajesh Krishnan, Founder and CEO, Brick Eagle, “There are 3600 customers who have invested their life long savings to buy their home at TMC. They have been waiting since 2009. Our first priority is to deliver these units within 24 months.” While Affordable Housing has always been seen as a pressing social need, Brick Eagle views this as a $100 billion market opportunity.

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