THE SENSATIONAL DIVYAM COLLECTION FROM TANISHQ CLOSED DAY ONE AT THE 6TH INDIA INTERNATIONAL JEWELLERY WEEK 2015 POWERED BY GIA
Juhi Chawla makes a starry appearance at the final show of Day 1 at IIJW 2015
The sensational “Divyam Collection”
from Tanishq was a fabulous end to Day One at the 6th edition of the India
International Jewellery Week 2015 powered by GIA.
Making a royal entry in a maroon
lehenga, choli and black dupatta, the very popular and vibrant Bollywood star,
Juhi Chawla looked splendid wearing multiple necklaces comprising, magnificent
long chain with a rustic motif, pronged neck piece and bold pendant in the
centre for another version, statement rings and gold Jumkhas that created the
perfect festive look for her.
Taking a bow on the ramp at the end of the
fabulous show was the very charming, Ms. Revathi Kant, Associate Vice
President, Tanishq, along with the lovely Juhi Chawla and the glamorous models.
Rows of fragrant mogra streamers with
bells at the ends hung from the ceiling of the Grand Hyatt Ballroom and filled
the air with their sweet perfume. The carved entrance was the façade of the stage,
while two pairs of acrobatic and Bharat Natyam dancers choreographed by Goura
Prema enchanted the audience with their almost ethereal movements in between
the show.
Tanishq showcased the stunning “Divyam
Collection” inspired by the glorious temples of India. Heritage was the focal
point of the collection, as gorgeous heirloom pieces were viewed on the elegant
models. Created in yellow 22 K gold, the superbly crafted jewellery was
inspired by architecture, immortal sculptures and intricate Indian designs to
present an ethno-contemporary offering. The “Divyam Collection” was versatile
in its designs, forms and looked amazing with both modern and traditional
ensembles on the ramp.
Fusing several techniques like
Nakashi work, laser cut stamps and cut work, each piece was a visual delight to
behold. Nearly 150 designs in the “Divyam Collection” mesmerized the audience.
Necklaces, bangles, rings, jhumkis, Haars and bead strings vied for attention,
as each was a marvel of expert artistry.
Presenting Jumkhas and Jhumkhis in a
variety of shapes, sizes and designs, the collection brought in carved gold
pendants, intricately crafted necklaces, chunky bangles, kadas and statement
rings. The varying sizes in pendants depicted the heritage sculptures of days
gone by, as well as images of life of the heritage past.
A wide option of thick intricate gold
chains, rows of carved beads, elaborate cummerbunds, scalloped waistbands and
elegant high collars with circular edges, recreated the beautiful architecture
of a bygone era onto the jewellery. The fan shaped necklace and matching
earrings, impressive Raani Haars with prominent pendants and mini circles edged
gold necklaces to complete the range.
Tanishq jewellery from the Tata Group
was launched in 1995 and has created a movement in the country with its
fabulous collections that are trusted in the luxury segment. Tanishq retails
through 173 boutiques in 90 cities and offers 18 - 22 K gold jewellery with
precious gemstones. With over 5000
traditional, western and fusion looks; Tanishq is in demand for its finely
crafted jewellery.
Tanishq’s third appearance at India
International Jewellery Week 2015 powered by GIA, which showcased the “Divyam
Collection” was one of the most glittering events that brought Day One to a
memorable close for lovers of fine jewellery.
GJEPC’s India International Jewelry
Week 2015 powered by GIA
IIJW 2015, powered by GIA, has Jewel
Trendz as knowledge partner, and leading brands such as Gitanjali, Rio Tinto,
Evara -PGI and ForeverMark as Co-Partners, DAMAC and Birdhichand Ghanshyamdas
as Lounge Partners, Ultra as the beverage Partner and Bright as an outdoor
partner.
Vipul Shah, GJEPC commented “Since
its inception in 2010, IIJW has evolved as the most creative, intricate, and
artistic design platform for the jewelry design talent in India. IIJW 2015 will
also present designers from Thailand this year, who will showcase exclusive
Jewellery from Thailand.”
Sanjay Kothari, IIJW said “IIJW as a
property has proved to the world that India is one of the prime destinations
for jewellery globally, with design talents, which are indeed world class. The
Jewellery Week will spell design direction in categories namely Pret, Couture
and Bridal for the coming season.”
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