Mars announces the launch of international pet food brand ‘Eukanuba’ in India

Mumbai, October 12, 2015: Mars International India Pvt. Ltd., leading pet food manufacturer and marketers of the international pet food brandsPedigree® and, Whiskas® today announced the launch of the international brand ‘Eukanuba’ in India. Mars acquired IAMS brand, as well as Eukanuba and Natura from The Procter & Gamble Company. The new additions IAMS®, EUKANUBA® and NATURA® complement the company’s robust pet care portfolio which includes renowned brands like PEDIGREE®, WHISKAS®, ROYAL CANIN®, BANFIELD® and NUTRO®.

Eukanuba enjoys 69 years of experience in scientific research in pet nutrition and manufactured pet food across 70 Countries. The brand was founded by animal nutritionist Paul Iams and established by best in class companies P&G and now Mars. Eukanuba has a wide portfolio that caters to unique pet needs for maintaining healthy activity levels, shiny radiant coat, strong lean muscles, proper functioning of the digestive tract and stronger bones and dental protection.

In case of puppies, Eukanuba helps providing High Quality nutrition for a peak physical performance and specialized formula to make puppies more trainable (DHA). Pet parents who seek serious care and pro-active health for their pets, Eukanuba offers high quality products with special ingredients at a competitive pricing.

Speaking on the occasion, Mr. Nitin Kulkarni, Director Corporate Affairs, Mars India said, “Mars is driven by the passion for service, pet care and responsible pet ownership. We believe that pets make our world better and our vision is to make a better world for them. Eukanuba is a well established brand and is trusted by pet owners’ across the world. It has a wider portfolio in terms of variants, textures and flavours for special needs of the pets. With Eukanuba coming on board, we hope to satisfy the needs of our customers and pets around the world by offering them high quality products.”

All the variants of Eukanuba are available in 3 sizes 1kg, 3kg and 15kg and can be purchased through specialist channels in all metros and across major cities in India.

About MARS Inc                               

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 70,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

 Mars brands include: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™