Officer’s Choice Blue Mirchi Top 20 rocks Indore!
Radio
Mirchi and Officer’s Choice Blue Snacks took India’s longest running music
countdown show to music lovers across Indore with the very first Officer’s
Choice Blue Mirchi Top 20 Live concert.
The concert saw Akriti Kakar and Shivam
Pathak deliver one of their most electrifying performances in front of a
stellar crowd at Rangoon Garden, Indore on 31st October. Radio
Mirchi treated its listeners and music lovers to a spectacular musical extravaganza
through the first out of 11 concerts in which the biggest hits of the official
charts from Radio Mirchi’s on air top 20 listing were performed live.
Radio
Mirchi’s Mirchi Top 20 has grown over the years as one of India’s most popular
music based properties. A show that started as a countdown of the top 20 songs
on radio every week has grown as a multi-platform property with listings in
print, digital, social media and television. Fans across the country get to
vote for their favorite songs on Radio Mirchi’s digital platforms.
The
property took on a 360 degree marketing approach to create a refreshing
experience for its consumers. This included a robust promotional plan across
print, digital media, multiplexes, cable television, radio, outdoor media and
trade marketing initiatives.
The
first season of Officer’s Choice Mirchi Top 20 Live will include a series of 11
concerts across Thane, Kolkata, Gurgaon, Jalandhar, Indore, Patna, Guwahati,
Vizag, Nagpur, Bhubaneshwar and Jamshedpur. The property is hosted on Radio
Mirchi by RJ Suren and is one of the most awaited shows on Radio Mirchi every
week.
Speaking on this initiative, Mr. Ahmed
Rahimtoola, Head- Marketing, Allied
Blenders and Distillers Pvt Ltd said,
“OC Blue’s association with Radio Mirchi top 20 Live is an endeavor to
enrich consumers with the best that current genre of Bollywood music has to
offer in style. Officer’s Choice Blue has been continuously engaging with
consumers through a series of unique, yet relevant properties since its launch.
Quite different
from run of the mill music events, Officer’s Choice Blue brings a unique
evening of rhythm and musical notes infused with substance and unique
self-expression for all its Bollywood fans”
Mr.
Mahesh Shetty, COO ENIL also commented the following at the launch event: “We
are thrilled to see a legacy property of Mirchi’s grow exponentially and reach
consumers through such a grand event. India’s most popular and longest running
music countdown show owes it to its fans who have given it the right impetus
through the years to make it the property it is today.
The 11 concerts will be
a treat to experience for all of Mirchi’s listeners across markets. We look
forward to delivering better experiences with every passing concert.”
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