PUMA associates with two prime distance running events in India

-Associates with Procam International for the Tata Steel Kolkata 25K and Airtel Delhi Half Marathon-

The Fastest Sports brand in the World, PUMA, has associated with Procam International as the official Sportswear Partner for the Tata Steel Kolkata 25K (TSK) and Airtel Delhi Half Marathon (ADHM). Both these races will now be IGNITEd by PUMA. Through this five years association with the ADHM and TSK 25K, PUMA is further establishing itself as a credible player in the performance category in India. PUMA will introduce special merchandise with different looks for the races. 

Airtel Delhi Half Marathon, scheduled for 29^th of November, is India’s prestigious half- marathon and one of India’s most established running event. While TSK 25K, in its second edition, is slated for 20^th of December. It is India’s first accredited 25Krun which already sees immense enthusiasm and participation with a focus on encouraging Indian running talent, amateur men & women runners.

As a brand, PUMA has been continuously nurturing the running ecosystem in India through cutting edge products and running community engagement. The brand is associated with running experts in India such as – Rahul Verghese, Shayamal Vallabhjee and Lisa Haydon.  Globally of course the fastest man in the World Usain Bolt is a PUMA athlete. PUMA’s technologically advanced innovative products enhances the performances of the runners by proving comfort speed and flexibility. Some of the best running footwear from PUMA include the IGNITE and the FAAS ranges. In apparel too PUMA provides high performance products with technologies like NightCat and ACTV, PWRCOOL, PWRWARM making PUMA the ‘go to’ brand for running in India.

Talking about the association with the two marathons, PUMA India Managing Director, Abhishek Ganguly said, “We are delighted to announce our partnership with the Airtel Delhi Half Marathon and the Tata Steel Kolkata 25K. PUMA is the Fastest Sports Brand in the World and holds a credible position in the running and fitness segment. We see immense potential in the running category in India and with our association we intent to IGNITE the runs. This partnership with two of the top running events in the nation works in perfect synergy with the brand. PUMA has always been very invested in running as a sport, through such associations, we are looking at growing the running space in India.”

Vivek B Singh, Jt. Managing Director, Procam International said, “PUMA in all ways, embodies the spirit of running, the passion and drive to achieve larger goals. These brand values are in sync with what the marathons are trying to promote. We at Procam International welcome PUMA on board as the official Sportswear Partner for both the Airtel Delhi Half Marathon (ADHM) and the Tata Steel Kolkata 25K (TSK 25K) and look forward to the continued growth of the running movement in India."

PUMA will also continue its thrust on its existing sporting properties such as PUMA Urban Stampede, which saw over 15,000 participants covering 7 key cities in India, last year.

Tailored to suit the upcoming marathons, PUMA stores and pumashop.in will house a wide range of performance/running products for both men and women.

With the two races just around the corner, ADHM – November 29 ,2015and TSK 25 K – December 20, 2015, visit PUMA stores to grab your race day looks now.