Purity Redefinedby Livpure with Smart Air and Water Purifier
Mumbai December
4, 2015: - Livpure, a leader & pioneer in touchbased water purity, is now
expanding its promise of delivering Purity – by extending its range from Water
to Air, ensuringthat you and your family enjoy a pure and healthy life.
Committed to its core of
Purity, Health and Wellness; Livpure, announced the launch ofa brand new range
of its Air Purifier and Smart Touch Water Purifier with Smart APP. Flagging the
launch was ‘Master Blaster’ Sachin Tendulkar, who is also the brand ambassador
of the company. The event held on 4th December 2015, in Mumbai, not
only deliberated on the concerns of air and water contamination impacting every
Indian, but also unveiled the smart and innovative range of Livpureproducts by
Bharat RatnaSachin Tendulkar.
Speaking at
the launch, Mr. Navneet Kapoor, Chairman, Livpuresaid, “In our journey of bringing purity to the lives of our
consumers, we are now moving beyond the 1st element of life –pure Water to purity of Air in every breath. Our family spends an average of 12 hours in
confined places (home). Indoor air is over 10 times more polluted than outdoor
air that can lead to various allergies, asthma, respiratory and other health problems.Average
human life can be extended by five years with simply a better quality of indoor
air. We are pleased to introduce India’s 1stwi-fi enabled Smart Air
Purifier, bringing Purity &Wellness for all!”
Livpure Smart Air Purifier is one of
the most innovative products today, perfectly balanced between aesthetics &functionality
– it can be remotely controlled through any mobile device. Astutely designed,
it has a 360o air inlet design with three layered extra-large filter
endowed with Appollo H11 Hepa Filter capable of removing pollen, smoke and dust
up to 99.9%. Its custom mode operations viz. child sleep mode, intelligent
mode, weekend mode and reservation mode adds to the smartness of the product.
Formally launching India’s first wi-fi enabled Air Purifier,
Bharat Ratna, the Living Legend Sachin
Tendulkar, who has been successfully associated with Livpure for over four
years said, “I am happy that Livpure has taken a step forward with the launch of
smart and innovative air purifiers. AbPaanikesaathHawaBhiShuddh, COME ON INDIA
LIVPURE.”
Livpure range of Air Purifiers have
been launched in exclusive partnership with India’s leading marketplace –
Flipkart.
On the launch of new Smart Water Purifier,
Mr. Kapoor said, “We are also delighted to introduce our next
big innovation in Water Purity by launching India’s 1stSmart Water
RO - Livpure Smart Touch. Bluetooth enabled with Touch technology alerts users
on volume of water filtered, and is equipped with auto customized dispensing to
save time & money. The product has advanced ergonomics matching
contemporary lifestyle with innovative 8-stage advanced purification system.
Fortified with a unique mineral enhancing cartridge & a storage capacity of
8.5 liters, this product is truly unique in the market”
Speaking on this topic, Mr. Adarsh K Menon, VP
Electronics, Flipkart said “Increasing pollution levels are negatively
impacting health, causing respiratory and other problems, especially
in children. In this scenario, Air Purifiers have become extremely
relevant for consumers across the country. We are excited about building
this category on Flipkart through our exclusive partnership with Livpure.
Livpure Air Purification products will be exclusively showcased
on Flipkart as a part of the ‘High Voltage Festival’ from 7th to 9th
December.” On the launch of new Smart Water Purifier, Mr. Kapoor said, “We are
also delighted to introduce our next big innovation in Water Purity by launching
India’s 1st Smart Water RO - Livpure Smart Touch. Bluetooth enabled with
Touch technology alerts users on volume of water filtered, and is equipped
with auto customized dispensing to save time & money. The product has
advanced ergonomics matching contemporary lifestyle with innovative 8-stage
advanced purification system. Fortified with a unique mineral enhancing
cartridge & a storage capacity of 8.5 liters, this product is truly
unique in the market”
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