Dettol partners with the Nashik Kumbh for a unique initiative to provide hygiene to 30 million pilgrims and to save 33 lakh liters of water

~ Hon’able Chief Minister of Maharashtra Sri Devendra Fadnavis applauds the initiative ‘Kam Paani Mein Zyada Suraksha’
~ Supports 30 million pilgrims with access to Dettol sanitizer, Liquid Handwash & Mobile Bio-Digester toilets

Mumbai, January 13, 2016: Kumbh Mela, one of the world's largest religious congregations, last year witnessed approx 30 million people and pilgrims from across the country over a period of 58 days. A mass gathering at such scale not only has a heavy impact on the demand for water and leaves the city with acute shortage of water supply, but it also poses a serious health risk to devotees attending it owing to some unhygienic conditions. As part of its nationwide initiative Dettol Banega Swachh India, Dettol partnered with Nashik Kumbh for a unique initiative - ‘Kam Paani Mein Zyada Suraksha’ to save 33 lakh litres of water for 2 million residents of Nasik.

Dettol, the brand considered as a gold standard in germ protection, distributed Dettol hand sanitisers and equipped 100 volunteers with Dettol Liquid handwash along with an efficient water sprayer to help people keep their hands clean at all times. These distribution points and volunteers were deployed at strategic locations such as food centers, health centers, eateries, snan areas, hospitals, railway, bus stations to name a few. The volunteers also distributed informative education material through flyers to pilgrims and Sadhugrams for raising awareness around healthy handwashing habits and spreading the message of “Clean hands means less diseases, more safety”. In addition, several units of mobile bio-digester toilets were installed to provide an efficient and eco-friendly solution from open defecation. Radio channels were extensively being used to reiterate the importance of hygiene through jingles which have been successful in building healthy handwashing habits.

Hon’ble Chief Minister of Maharashtra Shri Devendra Fadnavis recognised RB’s efforts for spreading the awareness and educating the masses on the importance of hygiene and healthy hand washing. He also appreciated the team in addressing these two significant issues at Nashik Kumbh. 

Speaking on the initiative, Mr. Nitish Kapoor, Regional Director, RB South Asia said, “As a global leader in consumer health and hygiene, our purpose is to improve hygiene and sanitation in the daily lives of our consumers. Kumbh Mela is the largest congregation of humans anywhere on earth, which poses a huge challenge for sanitation because of the temporary influx of people in vast numbers. RB is proud to have partnered with Nashik Kumbh to provide expertise on hygiene and behavior change, with on-the-ground support of volunteers to educate pilgrims about the importance of hand washing.”

With a history of over 150 years of innovation and the DNA engraved in health and hygiene, Dettol is spreading the message of “Clean hands mean less diseases, better health”.  As part of the initiative, Dettol also educated the visitors about hand hygiene through distributing flyers and other educational literature.

Here is a sneak peek into a truly “Dettol ka Dhula” Kumbh - https://www.youtube.com/watch?v=nakjYbCmvYQ

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