Dettol launches a new range for 100% better protection
Dettol Gold – an innovative product solution offering best ever protection against germs and new- age illnesses
Mumbai, Feb 23, 2016: Considered as the gold standard in germ protection, Dettol has further strengthened its legacy of product innovation and commitment towards improving the health and hygiene of consumers by launching Dettol Gold, an innovative range which offers 100% better protection ever against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two exciting variants - Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.
With over 80 years of strong heritage in product innovation and creating new categories in the country, Dettol has remained true to its core of germ protection. Consistently ranked amongst the most trusted brands in the country, Dettol has educated over 10 million mothers and children on the importance of hygiene and sanitation through mass campaigns. In 2014, these efforts were scaled up as a part of Dettol Banega Swachh India campaign to support the Swachh Bharat initiative of the government.
Talking about the launch, Mr. Arjun Purkayastha, Marketing Director – Dettol, Developing Markets at RB, said, “With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100% better protection against germs and new-age illnesses.”
The Dettol Gold soap bar is available in variants of 50 grams, 75 grams and 125 grams priced at INR 25, INR 38 and INR 62 respectively. On the other hand, Dettol Gold liquid hand was is available as 250 ml pump for INR 86 and 185 ml pouch for INR 46. There is an introductory launch promo offer on the Dettol Gold range.
Dettol Gold Soap
50 grams – INR 20
75 grams – INR 32
125 grams – INR 52
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Dettol Gold Liquid Handwash
250 ml pump – 185 ml free
185 ml pouch – Buy 2 get 1 free
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Two new TVC, conceptualized by McCann have been launched on TV and digital medium to highlight the need of a superior anti-bacterial solution with the rising new age illnesses.
Television Commercial Credits
Project Title: Dettol Gold Launch
Creative Agency – McCann
Chairman & Chief Creative Officer – Prasoon Joshi
National Creative Director: Prateek Bharadwaj
Executive Creative Director – Tarvinder Singh
Sr. Creative Director – Prashant Sharma
Account Management – Nutan Sooda, Karun Arora, Abhishek Walia, Udisha Singh
Strategic Planning – Jitender Dabas (EVP, Planning), Vibha Gupta (Planning Director)
Agency Producer: Jeet Kalra, Ankur Mondal
Director – Rajesh Saathi
Producer– Harish Nambiar, Lisa D'costa
Executive Producer - Ankita Malhotra
Production House – Keroscene Films
DOP - Zainuddin Mohammed (Din)
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