Kotak Mahindra Bank launches “Kotak Silk Inspire” Credit Card for Women

Mumbai, March 9, 2016: Kotak Mahindra Bank, today, announced the launch of “Kotak Silk Inspire”, a credit card designed exclusively for women – homemakers, salaried and business women. The credit card can be availed without any income documents against a fixed deposit, and will partner her in maximising financial independence. The card is also bundled with several benefits such as free PVR movie tickets, 5% savings on apparel spends, fuel surcharge waiver, Silk Inspire Shield for protection against card misuse and much more.

Shanti Ekambaram, President-Consumer Banking, Kotak Mahindra Bank said, “Today we are seeing a growing number of successful women professionals and entrepreneurs contributing to the household and national income. Even as homemakers, the role of women in making key decisions is gaining prominence. Their needs are evolving with time and “Kotak Silk Inspire Platinum Credit Card” meets their lifestyle requirements with features and benefits exclusively for them.”

The card has a robust reward points programme. Customers will get 4 free PVR tickets or 1,000 reward points on spends of Rs. 1,25,000 every 6 months. They can earn 5 reward points for every Rs. 100 purchase on apparels and 1 reward point for every Rs.200 purchase on other categories. These can be redeemed for host of benefits like movie tickets, air miles and cash, as well as across 10,000 types of merchandise and mobile recharge. Further, customers will also get waiver of 2.5% fuel surcharge across all petrol pumps in India.

The design of “Kotak Silk Inspire” is a work of art from Bharti Dayal, an exceptional painter from the heartland of Mithila. Painted to reflect the modern woman the card is contemporary and yet, innately Indian. Her work is an amalgamation of the ancient Madhubani art form and modern times, without deviating from the core features of the Mithila tradition.