Spinergy from Auroville wins the Ultimate ‘Usha Gheun Tak 2016’
Mumbai, March 14th, 2016: USHA International, one of India’s leading consumer durablecompanies, is the first to promote Ultimate in India. Taking forward this strong commitment, USHA announced ‘USHA Gheun Tak 2016’. The three day tournament was held from 11th March - 13th March 2016 at BPLC Grounds, Chembur, Mumbai. In the final match of the tournament today, Spinergy from Auroville lifted the Ultimate “USHA Gheun Tak 2016” Trophy after defeating Stray Dogs in Sweaters from Delhi.
A total of about 300 players from 15 different teams represented their clubs from various cities across India. The tournament consisted of 4 pools of 5 teams each. All competing teams played in their respective pools; and the best teams went on to play the quarters, semis and the finals for the ultimate “USHA Gheun Tak 2016” title.
The Spirit of the Game (SOTG) sets Ultimate apart from other sports. Being a relatively young sport (1968), Ultimate is played competitively in 42 countries attracting a great mix of people of all ages, levels and from all walks of life including a large number of international players. Storm Chasers is the official Mumbai team that has been competing at all the national level tournaments across cities like Delhi, Bangalore, Chennai, Ahmedabad and Surat.
Speaking about the event, Ms. Komal Mehra, Events Head, USHA International said,“USHA has associated with Ultimate in India for five years now. This represents the company’s long-term commitment towards promoting sports across demographics and thus developing a sporting ecosystem in the country. We are trying to inculcate caring of one’s well-being through our product portfolio and by also supporting numerous sporting initiatives in the country. It blends perfectly with the USHA brand ethos ‘Play’. The company is taking this sport to the grass-root level by organizing rural sports out-reach initiatives across India.”
The frontrunner in encouraging sports amongst children at the grass root level, USHA International has also initiated flying disc training for kids in Dharavi, the biggest slum of Asia. Keeping the spirit of the game high, a selfie contest was run on the Ultimate India page where the contestant had to post his/her selfie with an USHA product. The ……. won the ‘USHA On the Go blender’ for getting maximum likes on his/her post.
Ultimate played with a flying disc is a 7 on 7 person game played on a rectangular field with two end zones and a compulsory 4:3 ratio on the line at all times. The object of the game is to score a point by catching a pass in the opponent’s end zone. It is one of the fastest growing sports in the world. An exciting racy non-contact co-ed sport, it combines the best aspects of football, basketball and American football. Ultimate, dubbed as the thinking person’s sport, attracts the smartest athletes from various walks of life. The roots of the game in India, for many players, come from leading management institutions like the Indian Institute of Management, Ahmedabad and the Indian School of Business, Hyderabad where this sport is popular.
USHA has always been supportive of numerous sporting initiatives in the country like Cricket for deaf, IPL, Football etc. For over 25 years, USHA has supported the Marathon and Ladies Amateur and Junior Golf. New age appliances from the company, like Infiniti Cook Halogen Oven, on the go blenders, air coolers with ionizers and many other appliances also represent USHA’s commitment to promote a fun, active and healthy lifestyle.
According to the AC Nielson Survey 2015, USHA is the most trusted Indian brand in the consumer durables industry
For more information please visit: www.usha.com
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