Glanbia’s #FITINDIA campaign is supported by Shri- J P Nadda- Cabinet Minister –MOHFW, by inaugurating FIT INDIA Launch Event.

·         Pilot programme aims to drive positive behavioral change towards nutrition and healthy lifestyle across the country through colleges, government services & sports academies

·         Shri J.P Nadda, Hon’ble Union Minister, Ministry of Health & Family Welfare, Government of India and Mr. MilindSoman, Actor, Director& Fitness Enthusiast inaugurated the campaign

  

Mumbai, 19 August, 2016: #FitIndia, a nationwide nutrition and healthy lifestyle campaign, was inaugurated today in the presence of Hon’ble Union Minster, Ministry of Health & Family Welfare, Government of India, Shri. J.P Naddaand fitness enthusiast Mr. Milind Soman.

This nationwide pilot programmeaims to raise awareness and education ofgood nutrition and active lifestyles, thus bringing a change in the quality of life and targeting the growing incidence of non communicable lifestyle disorders. The campaign will entail collaborationbetweena cluster of professionals such as dieticians, nutritionists, educators and key opinion leaders and will travel across 12 citieswhile working together with change makers at various levels and organizations. Through a joint approach with the Ministry Of Health, the outreach shall be based on insights into health and nutritionand an education led roadmap leading todissemination of information and recommendations for a healthy living. The immediate beneficiariesincludes, colleges, government services, sports academics as well as the general public to create awareness around the importance of nutrition,healthy diet and ways to reduce the risk of lifestyle disorders

Shri. J.P Nadda mentioned, “I'm delighted that Corporate sector is coming ahead to help under CSR activity. I congratulate Glanbia for FitIndia campaign. My ministry will provide full support in eradicating non communicable and lifestyle diseases from India. I recommend we should practice yoga and maintain a balanced diet for a healthy lifestyle to ensure fitter India”.

Mr. Sam Bedi, Regional Director, GPNadded,“We feel privileged to collaborate with the Ministry of Health & Family Welfare, and look forward to working together for the #FitIndia Campaign and contributing in some way towards achievingthe dream of a healthy nation. With this pilot programme,we seek to address the issue to possess and maintain a competitive, fit, and active workforce.We are quite positive about the long term impact of this campaign on the people across various states in driving the nation towards a Fit India”.

Adding to this, Mr. Milind Somanopined, “Being a fitness enthusiast, I have always promoted having a healthy lifestyle through a balanced diet and regular exercise. I am thrilled to be a part of this campaign aiming to create the right ecosystem, by educating people and creating awareness around the issue.”

We are excited to partner with GPN for the FitIndia Campaign,” said SmartCooky CEO Sumeet Singh. “We at SmartCooky are committed to making people’s lives healthier and help them make informed decisions in choosing the right products for themselves. SmartCooky offers a unique experience of educated commerce, where a consumer can learn about leading a healthier life through our rich content and then shop from a wide range of 2000+ products, carefully handpicked by our in-house experts.”

The event was followed by a panel discussion where the industry leaders and key opinion makers brain stormed and  discussed the importance of nutrition and the role it plays to develop a fit nation. The panelists debated the need for good nutrition, and discussed some of the key issues facing Indian society.

The eminent panelists were: §  Mr. Sam Bedi – Regional Director, Glanbia Performance Nutrition §  Dr. Chirag Sethi – Physiotherapist, Founder/M.D. Classic Fitness Academy §  Mr. Milind Soman – Actor, Director, Fitness Enthusiast §  Dr Ashish Jain – HOD Orthopaedics, Hinduja Hospital, Mumbai §  Ms. Seema Chandra – Food Editor, NDTV ; Managing Director – SmartCooky