Asian Paints Kids’ World introduces new wall theme for kids inspired by beloved fictional superhero ‘Chhota Bheem’

~Offers kids unique opportunity to get featured on the show on POGO TV through a contest~

~Chhota Bheem collection, like all Kids’ World range is 100% safe for kids~

Mumbai, September, 2016, - Asian Paints’ fun and interactive range of wall designs for kids, Kids’ World introduces a brand new theme that is sure to delight children and parents alike. Adding to the range of 40+ theme options, the brand has launched a new theme inspired by the much loved and extremely popular children’s fictional animated character, Chhota Bheem. Asian Paints has entered into an exclusive licensing agreement with Green Gold Animation to use selected characters of the Chhota Bheem show for creating stencils. The brand has taken the happiness a step further by offering kids the once in a lifetime opportunity to get featured on the show on POGO TV through a special Chhota Bheem contest.

Asian Paints understands the role a wall plays in making a room an interesting space for fun and play for kids. The character Chhota Bheem, with his simple boy-next-door look and feel captured the hearts of kids across the country. Children relate to him and wish to be part of his gang as he takes on baddies to save the day. The launch of Chhota Bheem themed walls is an offering from Kids’ World that not only aims to delight kids but also help unleash their power of imagination and create new stories inspired by their superhero.

Asian Paints also offers to fulfill a few lucky kids’ wish to appear on Chhota Bheem on POGO TV through an exclusive contest. To participate, parents have to shoot a video of their kid in front of their newly painted Chhota Bheem wall and answer the question “I’m Chhota Bheem’s biggest fan because…” and whatsapp the video to 70560 70560. Two lucky winners will get the chance to have an animated version of themselves featured on one of the episodes of Chhota Bheem. The contest is open till 10^th Oct 2016. Other details on this are available on the Asian Paints website- http://cb.asianpaints.com/

Speaking on the new Kids’ World theme Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd said, “The launch of Chhota Bheem themed walls is a result of our understanding of this space. We have been building up our Kids’ range over the last few years to cater to the varied fantasies of our youngest and the toughest consumer. Parents are constantly looking for infotainment offerings for their kids – especially in their formative years. Our Kids’ world range aims to feed the imagination of kids in order to explore the potential of their creativity. Every kid’s interpretation of the same theme on wall is very different and unique. We like to articulate it as ‘one wall – many stories’.” Speaking on the contest he further added, “Children love Chhota Bheem and the designs inspired by Chhota Bheem are interesting, interactive and fun. We look forward to the response and participation from consumers. There are many kids who would love to be part of the Chotta Bheem show and we are pleased to make the wish of some of them come true.”

Kids’ World Chhota Bheem range offers something for every kid and parent and for every type of room, big or small. One can either choose any one of their favorite characters or amplify the fun and have all the beloved characters of the show on their wall. The Chhota Bheem offering extends to the innovative “Glow in Dark” range with fluorescent and glow in dark elements and also in the Magneeto range, where a kid can recreate a new scene everyday by simply changing around different character magnets on the interactive wall!

The Chhota Bheem makeover can be done in just four hours with price starting at Rs 3000/- only. Moreover, the entire Kids’ World range that Asian Paints offers is 100% safe for kids. It comes with a stamp of Green Formulation and has no lead and no heavy materials.

So check out the new Chhota Bheem theme from Kids’ World and let the fun begin...