Shemaroo revisits the classic story of Don
Runs
the campaign on facebookto see
if Big B’s fan could #ChaseTheDon
‘Don
KoPakadnaMushkil Hi Nahi, NamumkinHai’
21st
October’16, Mumbai: Shemaroo
Retro Talkies, an initiative by Shemaroo
Entertainment on facebook, is known for its unique and interesting
storytelling style and this time, it wooed its audience by showcasing Big B’s
‘Don’ by using Facebook 360. Facebook 360, is a technique where one can capture
360˚ view of any image and post it on Facebook.
Along with the
unique 360 representation of the story, Shemaroo also ran a campaign - #ChaseTheDon. Multiple users not only
chased the Don on the day but re-lived the entire movie with their friends and
family. In this campaign, a part of the story was shared with the audiences anda
clue was dropped on Instagram.com/ShemarooEnt.
The audience had to work to solve the mystery and gradually they unfolded the
entire story of Don.
Amitabh Bachchan
has been a part of many unforgettable films that made him ‘Star of the
Millenium’. Among the treasure of those movies, Don remains a classic for its
impeccable storytelling and powerful acting by the cast. After years of its
release, Shemaroo reconnects the film with today’sgeneration to show the magic
of retro movies by recreating the powerful story of Don in a never-seen-before
way with Facebook 360.
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