The Bro Code now on Myntra!

The Bro Code, the pioneering accessories brand for men from Toniq Retail Brands launches on Myntra with its festive collection of bracelets

Mumbai, December 2016:  With the men’s accessories segment in the accessories market growing rapidly in India, the pioneer in accessories for men, The Bro Code from the house of Toniq Retail Brands, is now on Myntra offering their vast collection of men’s accessories and launching their festival collection of bracelets. 

The Bro Code is India’s pioneer men’s accessories destination offering an eclectic mix of products aimed at bringing dapper back, one accessory at a time! It offers one of the largest selections of designer men’s accessories in the country. This brand from Toniq Retail Brands brings with it styles that combine the trends seen across the globe adapted for the Indian style conscious man who has a keen eye for detail. It is a clear favourite with celebrities from the Hindi film industry – Bollywood! Dapper stars like Ranveer Singh, Saif Ali Khan, Varun Dhawan and Arjun Kapoor, amongst others have been spotted many a time on the red carpet wearing The Bro Code accessory to complete and complement their look. 

Myntra on the other hand has been the go-to shopping portal for millions of Indians ever since its launch in 2007. It offers a large mix of categories and brands to the customers and was amongst the first to firmly establish itself as a leading player in the e-commerce space in India.

Commenting on this partnership, Sohel Lalvani, co-founder Toniq Retail Brands stated, “We are thrilled about The Bro Code’s launch on Myntra with our festive collection of bracelets and are looking forward to introducing  our entire range of men’s accessories like ties, cufflinks, pocket square, lapel pins with our SS17 collection.. With the addition of The Bro Code, Myntra now gets the complete accessories portfolio online and we get the opportunity to take men’s accessories a notch up thanks to their massive reach. This synergistic alliance will usher in a new surge in the already growing market of men’s accessories in the country and will introduce a fine collection of premium products to the discerning customer.”

The Bro Code collection of bracelets follows on the trend of pairing bracelets with suits. The collection offers a wide range of styles in leather, stainless steel, PU fabric and in onyx stone and is available in various colours. These bracelets can be stacked or paired with a watch, or simply worn as a single accessory to any outfit-formal or casual.