Usha International announces ‘USHA HydHAT 2016 Frisbee Tournament’

Hyderabad, December 10, 2016: USHA International, one of India’s leading consumer durables companies, is the first company to promote Ultimate Frisbee in India. Taking forward this strong commitment, USHA has announced the ‘USHA HydHAT 2016’ in association with UPAI (Ultimate Players Association of India) starting December 10, 2016. This is the fourth year in a row that the company will be been supporting this tournament.

USHA HydHAT 2016 is a two day tournament slated between December 10 & 11, 2016 and will take place at Aga Khan Academy, Hyderabad. A total of 120 participants from 8 cities will be participating in the tournament.


Speaking about the event, Ms. Komal Mehra, Events Head, Usha International said, “Ultimate is growing exponentially in India and this year we have a vision for HydHAT as 'Learn and Grow'. In alignment to that we have coached students from Teach for India and Aga Khan Academy, Hyderabad and 20 students from these organisations will be participating with us. Teach for India is a non-profit organization striving to end the problem of educational inequality in India and provide an excellent education to all the children. Usha has been continuously supporting the coaching of kids and helping them to become better individuals by developing certain qualities such as patience, efficient interaction skills and handling pressure.”

USP of HydHAT'16 is the people participating in the HAT. In HAT tournaments, players join individually and then teams are formed by randomly taking names of the participants from a hat. There are people coming from different economic, social backgrounds, different age group, different gender but the ultimate objective they are looking for is to learn, grow and most importantly have fun.

Earlier this year, Usha brought Ultimate Open to Ahmedabad, Mumbai (Gheun Tak), Bangalore and Surat. The tournaments witnessed huge participation from different parts of the country, helping Ultimate in gaining huge popularity in India. Recently, India sent 4 teams to compete at the World’s Ultimate and Guts Championship (WUGC) 2016 in different categories – Men’s Open, Women’s Open, Mixed and Masters. USHA has always been supportive of numerous sporting initiatives in the country like Marathon, Cricket, Ladies and Junior Golf, Football etc. New age appliances from the company, like Infiniti Cook Halogen Oven, on the go blenders, cold pressed Juicers, air coolers with ionizers also represent USHA’s commitment to promote a fun, active and healthy lifestyle.

For more information please visit www.usha.com

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