Celebrating the power of being financially independent with &TV's Bitti Businesswali

~Khuddari ki zidd par hai addi…par kya ho payegi apne pairon par khadi? ~
~ The show will premiere on May 16th, 2018, and will air every
Monday to Friday at 7:30 PM only on &TV ~

Mumbai, May 10, 2018: Priyanka Chopra, in an interview, once said, “Financial Independence is paramount. My mom always says that when a woman is financially independent, she has the ability to live life on her own terms.” Financial independence for women has been a matter of debate globally and giving a platform to further this discussion is &TV's upcoming show Bitti Businesswali. Produced by Rakesh Paswan’s Village Boy Productions, Bitti’s inspiring journey will address a very important question that prevails in our society - why is financial independence important for a girl/woman belonging to a self-sufficient family? Starting May 16th, 2018, every Mon-Fri, 7:30 PM, the free-spirited character of Bitti, essayed by national award-winning actress Prakruti Mishra, will light up the screens with her enthusiasm. Joining her in this quest will be actor popular television actor Abhishek Bajaj who plays a flamboyant yet supportive hero ‘Mahi’ in Bitti’s journey.

Set against the backdrop of the City of Gods, Allahabad, the show reflects Bitti’s struggle to ‘earn’ respect for herself and her family by taking the first step towards becoming financially independent. It traces the journey and highlights the struggle of Bitti, an opinionated young girl who defies certain traditional norms to begin a rather unconventional entrepreneurship journey in a domain typically dominated by men. With a natural flair of finding unique and practical solutions, Bitti comes up with an idea of setting up a paan shop with the motive of being financially strong and independent. Bitti’s attitude and ideologies are much appreciated by Mahi, a young boy whose set of principles and values are in sharp contrast to those of his family’s. 

Speaking about playing the role of Bitti, Prakruti Mishra said, “Bitti’s character is extremely special as she is someone who strongly believes in the idea of being financially independent and supporting her family. Personally too, my parents have always wanted me to be standing on my own feet thereby be able to make my own decisions and fulfil my aspirations. In a way, it is as good as playing myself on the show. However, what drove me to take up this project was a question that I once overheard – Housewives work tirelessly through the day managing every need of the family as good as white collared job that her husband does… then why isn’t she monetarily independent like her husband? While it is a heavily debatable topic, not many have reached a positive conclusion but I do hope with Bitti we are able to put a spotlight on this discussion of earning your own self-respect. I have personally been inspired by many women from various walks of life who have their heads held high only because they are respected for being financial independent.”

Adding further Abhishek Bajaj who will be seen playing the role of Mahi, said, “I am delighted to be a part of Bitti Businesswali for more than one reason. I strongly believe that women should enjoy an equal status as men in the society and being financially independent will definitely bridge the gap. As a character, Mahi’s ideologies are closer to that of Bitti’s thought process than his family and he stands by her in her journey to ‘earn’ her respect. I hope that a lot of youngsters take a cue from this and learn to admire the spirit and determination of any girl working towards achieving financial freedom.”

Along with Prakruti Mishra and Abhishek Bajaj, Bitti Businesswali will feature an ensemble cast including actors Neeraj Sood as Sukhi Mama, Neelima Pandhekar as Mahima Singh and Manmohan Tiwari as Kashi amongst many others. The stage is set and Bitti’s story is waiting to unfold only to ring in a new wave of change with her radical business idea.

Tune in to be a part of Bitti’s inspiring story starting May 16th every Monday to Friday at 7:30 PM on &TV and cheer for her as she begins her unconventional entrepreneurial journey!