Havmor Ice Cream Launches new flavour inspired and infused with Britannia's ‘Jim Jam’ Biscuit

Mumbai, June 2018: Havmor Ice Cream and Britannia India have joined hands to introduce ‘Jim Jam’ ice cream, an irresistible flavor for Indian consumers. This distinctive flavor is inspired by and infused with all-time favorite and lip-smacking ‘JimJam’ biscuit. Being a pioneer in introducing innovative products in the ice cream segment, Havmor has surprised its consumers by transforming a yummy biscuit into a delicious, crunchy and creamy ice cream.
  
Speaking about the new flavour Chaitanya Rele, VP - Head of Marketing, Havmor Ice Cream said, “As an innovative brand, we always aim at offering a distinctive product range for our consumers. Our association with Britannia India is testament to efforts in satiating the changing taste buds of our patrons. Jim Jam will now not only entice its fans but will also attract ice cream lovers.”

Speaking about the association Mr. Ali Harris Shere, VP - Marketing, Britannia India said, “Havmor is known for innovations and the idea of Jim Jam ice cream sounded exciting. Jim Jam is one of our best-selling brands in the cream biscuits category. We are excited to see Jim Jam in an ice cream format. This novel offering is definitely going to further the enduring connect with consumers that the brand already enjoys”.

‘JimJam’ ice cream is a perfect mimic of Jim Jam biscuit. It is a delightful treat, filled with vanilla cream, crisp biscuits and a dollop of jam. This new flavour will be available in scoops and family packs and will be available across all Havmor Ice Cream retail outlets in India.

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