Sri Sri Tattva launches its lifestyle range under brand BYOGI
Will offer superior quality
ethnic wear, yoga wear and accessories for the entire family
National, June 19, 2018: Sri Sri
Tattva, a leading brand in the space of health and wellness, has launched its
new lifestyle brand BYOGI. BYOGI offers a range of ethnic wear, yoga wear and
accessories for men, women and children. The brand endeavours to bring a line
of quality clothing at very attractive price points.
The BYOGI
line will presently be exclusively available on www.srisritattva.com and its
mobile applications for delivery across India. BYOGI will look to expand its
online and offline retail footprint by tying up with online majors in the space
as well as multi brand retail players across the country this year. The brand
will also establish its own stores in key cities beginning with Bangalore.
"For
Sri Sri Tattva, working on BYOGI is something that has been close to the heart.
Our presence in the space compliments our goal to bring high quality products
in the space of health, wellness and lifestyle. We have always been passionate
about values of our ancient culture be it through the benefits of the science
of Ayurveda, promoting Yoga and Meditation and even traditional art and design.
Making the best available to as many consumers as possible will now also
reflect in our offerings through BYOGI. With this launch we are excited to
cater to the growing demand for ethic wear, yoga wear and eco-friendly products
using jute." said Mr. Tej Katpitia,
CEO, Sri Sri Tattva
The BYOGI range will begin from Rs 299 onwards.
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