Hathway Cable and Broadband, to enhance the OTT TV viewing experience for Indian consumers with Android TV
●
To launch Hathway Play box-
India’s first Android OTT box by an Indian MSO
●
To launch India’s first Cable
Hybrid box “Hathway Ultra Smart HUB” on the android TV platform to create
unique TV viewing experience for Indian consumers
Mumbai, 4th October 2018: Hathway Cable and Datacom Limited, a
leading Indian Cable and FTTH broadband operator
announced today the launch of an OTT Set Up box, based on Google’s Android TV.
Hathway is aiming to make watching experience on OTT TV in India easy, through
the launch of Hathway Play box which carries a dedicated You Tube, Netflix and
Google Play button on the remote control, giving the ability to consumers to
access their favorite show with a simple click on the big screen. Hathway Play
box customers now have direct access to view a broad selection of global and
local content including TV series and movies. Later this year, Hathway will
also run a consumer promotion and will gift its consumers free access to many
of Indian and global OTT platforms.
Consumers can use Google
assistant through a simple voice remote for applications such as finding their
favorite web series, setting timers, answering questions, weather forecast and
even placing e-commerce orders. It also has inbuilt chrome cast which allows
you to mirror content from your phone to TV. Just at the tap of Cast button on
your mobile app, it allows you to mirror movies & TV shows, music, games,
sports and more – from Android, iOS, Mac, Windows to your TV.
Hathway Play box also allows consumers to experience Android gaming on big
screen including multiple users having gaming Fun on same screen. It also
provides consumers a smarter way to watch all Google Play content on a big
screen.
Hathway has also announced launch of India’s first Cable
Hybrid box, Hathway Ultra Smart HUB on award winning Android Platform. This
Smart Hub combines linear TV with Play services in HDR quality.
With easy to use smart
interface, the users can navigate between their linear TV channels and their
play services and also customize Smart Hub with their own apps downloaded from
the Google Play store. On the remote control there are exclusive shortcuts to
You Tube and Google play that make it easy to access the most popular streaming
services.
“One of the strengths of
Hathway Play box is our cooperation with some of the most popular
play-services. In addition to Google Play and YouTube, we are delighted that
Netflix, the world’s largest streaming service will be available in Hathway
Play box at launch and that our customers can easily access their content via
the button on the remote control,” said Rajan Gupta, Managing Director,
Hathway.
“This Ultra Smart TV Hub simplifies
the user experience for our customers that increasingly combine their linear
tv-viewing with on-demand and streaming services. The user can select and
download more than 2,000 apps from Google Play, including play services, games,
and music.
When we developed Ultra Smart
Hub, the most important aspect has been listening to our customers to
understand their needs regarding their tv-viewing. We see a clear shift in
consumption in content today compared to earlier. Indian consumers today want a
mix of traditional linear television viewing combined with on-demand or
streaming services. With the Smart Hub we have a product that meets their
expectations,” Rajan Gupta concludes
"We are pleased to be working with Hathway
and look forward to leveraging their extensive broadband and cable network to
enable more exciting and useful Android TV experiences for consumers,"
said Pranab Mookken, Head Android, Chrome & Play Business Development,
India.
Television has been a household mainstay for decades, but its consumption has changed significantly in the past decade.
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