ITC’s Sunfeast YiPPee launches an all new ‘My’ range, exclusively on bigbasket
~ Sunfeast YiPPee! partners with bigbasket enabling consumers
to grab YiPPee! ‘My’ range noodles exclusively for a period of one week, after
which it will be available in retail stores nationwide~
Mumbai, 15th November 2018: Sunfeast YiPPee!, one of the most
popular instant noodle brands in India, unveils its all new ‘My’ range noodles with
fournew exciting variants − My Crazy Chow, My Madly Manchurian, My Mystery
Masala and My Truly Chicken.
As part of the partnership, YiPPee! ‘My’ range will be
available exclusively on bigbasket for one week, following which it will be
distributed to all modern format and general trade stores nationwide. With
YiPPee! ‘My’ range, the brand expands its portfolio to young consumers with
unique offerings that reflect their consumption choices and provides a new
twist with unique flavour combinations. Each pack is of 60gms and all
vegetarian variants are available for Rs 15 while the non-veg, Truly Chicken
variant is priced at Rs 18.
Commenting on the collaboration
and launch Mr. Hemant Malik, Divisional
Chief Executive − Foods Division, ITC Ltd. “At ITC Foods, we are committed to
providing unique, differentiated and delightful food experiences to our
consumers. Sunfeast YiPPee! was launched with the core thought of creating a
distinct brand in the noodles segment by offering new exciting choices. With
the launch of the new variants under the ‘My’ range, we intend to widen the
brand’s target audience. YiPPee! ‘My’ range has been crafted keeping in mind
the taste preference of young adults and we are confident that it will garner
appreciation from our target audience. The digital world including e-commerce
platforms is an effective tool to strengthen the brand’s visibility and build
consumer franchise and this collaboration with bigbasket is a meaningful
endeavor to bring the flavourful experience of YiPPee!’s new variants closer to
our consumers.”
Talking about the exclusive
collaboration, Mr. Hari Menon, Co-founder
and CEO, bigbasket said “Product marketing is witnessing a paradigm shift
in India. Many players are also launching their products online thanks to the
surge in e-commerce in the country. We are delighted to be partnering with
Sunfeast YiPPee! to launch the new variants of their widely loved instant
noodles exclusively on the bigbasket portal. It is a never-before offer which
will not only catapult the popularity of the brand but also resonate with
bigbasket's policy of bringing new and exciting offers to our customers. Our
endeavour is to make customer experience better at every step and this
partnership will do that and more.”
YiPPee! noodles are tested at ITC’s state of the art NABL − certified Life Sciences and Technology Centre (LSTC), Food Safety and Standards Authority of India (FSSAI) notified and NABL accredited − external laboratories.
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