"B Natural Empowers Consumers - Launches a Disruptive Range of Transparent PET Beverages"
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Made
with premium fruits, this range is a first of its kind for the category in convenient
PET bottles with 100% Indian Fruit, 0% Concentrate, 0% Added Preservatives
National, 3rd May 2019: ITC’s
Foods Division announced the launch of yet another disruptive product offering
from its B Natural range of fruit beverages – the country’s first premium
fruit beverages in Aseptic PET bottles with no added preservatives. Last year,
the brand had made a paradigm shift in the way their fruit juices and beverages
are manufactured. B Natural’s entire range is “not made from imported
concentrates” but with Indian fruits sourced only from Indian farmers.
Keeping
in line with its commitment towards crafting differentiated offerings in this
category the brand has rolled out India’s first packaged ‘Premium Fruit
Beverages’ in an environment friendly recyclable Aseptic PET Bottles with no added preservatives. Mr.
Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited and
brand ambassador Ms. Shilpa Shetty Kundra unveiled the new products at the
launch event.
The
launch range will comprise of three variants which cater to the Indian consumer
palette - Himalayan
Mixed Fruit, Ratnagiri Alphonso and Dakshin Pink Guava
which made with fruits that are procured from the pristine orchards of Himalayas,
Ratnagiri and Dakshin Karnataka. The range will be
available across major Modern Trade and General Trade stores across the country.
Speaking at the launch, Mr. Sanjay Singal, Chief Operating
Officer – Dairy and Beverages, ITC Limited said, “This product range is unique
and unlike any of the offerings currently available in the packaged fruit
beverages aisle. With consumers becoming
more health aware they want to know what goes inside packaged products. In line
with B Natural’s ethos we are launching today a range of fruit beverages made
from the best of Premium Indian Fruits, packaged using the most modern and safe
beverage technology of aseptic PET which ensures that the beverage is made
without any preservatives. . At ITC B Natural, we always take pride that our
entire range is not made from imported concentrates but with 100% Indian fruits
sourced only from our very own Indian farmers.
Ms. Shilpa Shetty Kundra, Actress and Wellness Enthusiast, said,” I am very happy with the way B Natural has been
committedly working towards reshaping the fruit juice consumption experience
for Indian consumers. Every launch is a natural progression from the former,
helping consumers make better lifestyle choices. As mothers, always wanting the
best for our families we are in constant search of brands that we can trust.
This definitely is a positive step for everyone who is conscious of their contribution
towards the self and Indian farmers”
B
Natural’s fruit beverages are made with fruits directly sourced from the Indian
farmers, thereby empowering the Indian agrarian economy. Strengthening the
brand’s commitment to positively impact the India fruit circular economy, the
transparent Aseptic PET Bottles range is made from superior quality food
plastic which is fully compatible with the recycling infrastructure.
The
three variants would be available at general trade and modern trade outlets leading e-commerce platforms in the launch markets.
Product
Information:
⁻
750ml and 300ml bottle of Himalyan Mixed Fruit
will be available at Rs. 99 and Rs. 40 respectively.
⁻
750ml and 300ml bottle of Ratnagiri Alphonso will
be available at Rs. 110 and Rs. 45 respectively.
⁻
750ml and 300ml bottle of Dakhshin Pink Guava
will be available at Rs. 99 and Rs. 40 respectively.
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