Mirum’s 4th edition of ‘Future of Digital Marketing’ introduces ‘datorama’
Mumbai, 14th May 2019 ,
Mirum, India’s leading
digital marketing solutions company and Salesforce, today, led the 4th edition
of the ‘Future of Digital Marketing’. The seminar discussed the future and
trends in digital marketing with distinguished business leaders.
Eminent industry experts – Laurence
Fitch, Datorama Evangelist, Salesforce Singapore; Ajay Kaul, CDO, Mahindra
Holidays; SK Prasad, Head of Marketing, ZestMoney; Medha Tawde, CMO, Home Town;
Yashdeep Vaishnav, Country Manager, Salesforce Marketing Cloud and Sanjay Mehta,
Jt. CEO, Mirum – addressed the audience and discussed the future of digital
marketing.
‘Future of Digital Marketing’
is a platform designed by Mirum and Salesforce, to showcase the latest
technologies in digital marketing space and trends in digital marketing. The
platform also aids business leaders to discuss the opportunities and challenges
they foresee in the digital landscape. The 4th edition of ‘Future of
Digital Marketing’ introduced ‘Datorama, the latest technology platform from
the Salesforce’s portfolio.
Datorama is an AI powered
marketing intelligence and data visualization tool, that allows marketers to
connect all the data, insights and teams to drive ROI, speed, and growth across
the business. The business tool is designed to connect and unify marketing data
to aid marketers in gathering valuable consumer insights. Laurence Fitch, a Datorama
Evangelist from Salesforce Singapore, demonstrated the power and benefits of
the platform and highlighted how the tool can be used by businesses.
Following the demonstration, a
panel of eminent industry leaders, discussed the importance of technology and
futuristic way of thinking to address real, consumer-based business problems.
Moderated by Hareesh Tibrewala, Joint CEO, Mirum, the panel also discoursed the
role of data in guiding businesses with intelligent decision making.
Mihir Karkare, EVP - Mirum, said, “Future of Digital
Marketing allows marketers to come together to discuss the upcoming trends in
digital marketing. Mirum, a Gold Consulting Partner with Salesforce has worked
with close to 100 customers to help them use technology to become more
effective in their digital marketing. The latest addition to the Salesforce
Marketing Cloud suite is Datorama which steps in with its AI powered marketing
intelligence to provide a single view dashboard to marketers. We are committed
to help brands adopt this new product and drive great Marketing ROI using it!”.
The
4th Edition of ‘Future of Digital Marketing’ focussed on the way
ahead for marketers through technological innovation and intelligent decision
making with the support of AI and Machine learning. They also deliberated on
the need of data and analytics for beneficial decision making in businesses.
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