ITC Ltd. launches Sunfeast YiPPee! Saucy Masala- a Googly of Saucy Flavor in YiPPee! with unique red colored noodle block
Strengthens Sunfeast YiPPee!’s instant noodle portfolio with added variety of noodle variants
National, 5 February 2021: Sunfeast YiPPee!, known for its round instant noodle blocks and long slurpy noodles, a first-to-market experience, has launched another differentiated instant noodle variant in its portfolio, Sunfeast YiPPee! Saucy Masala.
Link to the TVC: https://www.youtube.com/watch?v=7EL60151PRE&feature=youtu.be
Commenting on the launch of Sunfeast YiPPee! Saucy Masala, Mr. Hemant Malik, Divisional Chief Executive, Foods Division, ITC Ltd. shared, "With its first to market offerings and exciting propositions, YiPPee! stands for thought leadership and innovation in the category. The launch of Sunfeast YiPPee! Saucy Masala is another testimony to YiPPee!’s continued endeavour of delighting Indian consumers. We are confident that our new offering will excite consumers’ palate as it delivers the tanginess in a bowl of everyday noodles.”
Sunfeast YiPPee! Saucy Masala is available in 2 SKUs including a 65gm single pack for Rs.15 and a four-in-one pack of 260gm for Rs. 58. The product will be retailed pan-India, across all general & modern trade outlets and major e-commerce channels.
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