Integrow Asset Management ties up with K Ward, BMC for the Beautification of Juhu Traffic Island

In an effort to display its expertise as a company that can bring about transformative change through restoration, Integrow Asset Management shows how sustainability is a part of its DNA through its Juhu Traffic Island Restoration project.

Mumbai, 10th July 2021 Integrow Asset Management, an alternate investment management company, in collaboration with K West Ward, BMC along with Assistant Commissioner Shri Vishvas Mote launched the Juhu Traffic Island Beautification project in a bid to transform the city in a sustainable manner. As a part of the ‘Fallen Tree pit’ and ‘Make Earth Green Again (MEGA)’ initiative that looks at restoring and beautifying our civic spaces which were affected by the cyclone Tauktae, this is an essential step in the right direction.

The impressionable Juhu Traffic Island mural, which bears the words ‘Art’, ‘Work’ and ‘Life’, reflects the philosophy that not only resonates with Integrow as a brand, but also mirrors the character of Mumbai and its people. Located at the prominent place Juhu Chowpatty, Mumbai’s iconic landmark, the mural has been restored using Corten Steel and Zinc and is surrounded by lush green plants. The overarching theme reflects the fact that one should aspire to find the right balance in their pursuit of happiness and success with integrity, transparency, and assured growth. Interestingly, this transformative characteristic is also reflected in Integrow’s Art Deco building located at Parel, which also recently underwent a complete revamp. The process not only helped impact the building that was revamped, but has ‘Restored’ the landscape of the surrounding peripheral area and has brought about a positive civic change. The locality has just witnessed an impressive transformation, thanks to the collective expertise of the team at Integrow Asset Management.