The Global Digital Innovation Summit 2021: What the new breed of digitally innovative companies is doing differently
Mumbai, 18 October 2021: In an increasingly connected world, a digital first business has become a business imperative. Opportunities, channels, expectations, and competitors are what businesses in the digital landscape revolve around. Technology has forced organizations to adapt and innovate in a bid to keep pace with the ever-changing environment; It has fostered a new breed of digitally innovative companies and has ushered in a new era for businesses in the digital landscape.
Businesses today find themselves in a period of transition where they are re-imagining several business processes. The Economic Times Global Digital Innovation Summit offered several insights on how business processes are being re-imagined. The summit was a meeting of the minds where business leaders discussed how key technologies and digitization such artificial intelligence, analytics, and cloud are creating new opportunities and challenges for organizations. It consisted of 60 plus speakers and 2000 plus influencers that are set to play a crucial role in shaping the future.
Speaking at the summit, Shailender Kumar, Senior Vice President & Regional Managing Director - Oracle India, says, “In uncertain times, it's critical for businesses to re-think and reshape their way forward. Industry leaders need to exhibit the following 3 traits: Being Seekers, Market Readers, and Technology Drivers. We’ll see a business transition from survival to growth.”
Much of the business transition that we see today has been spurred by behavioural change. Consumer preferences have shifted towards digital mediums and they are here to stay. “The change in everyone’s behaviour is remarkable. Every company has to become a software company. Brillio's mission is to help businesses become a greater software company,” observes Aftab Ullah, CDO & COO, Brillio.
As companies are also becoming software companies, they are focussing on creating a seamless digital ecosystem for key business stakeholders and customers alike. Technological adoption has become a key differentiator for businesses. Rinoo Rajesh, VP - Digital Transformation Services - ConneQt Business Solutions Ltd, avers, “Technology led digital disruption is shaping the industry. More than ever, it is important to strike the right balance between the human touch and AI led automation to deliver a superior stakeholder experience for customers and employees alike.”
Martin Schwenk, MD & CEO - Mercedes-Benz India highlights that his business has to imbibe a significant degree of learning to make a shift to phygital with online and offline business touch points. To make experiences seamless for customers, it was critical to complement both the online as well as the offline. The human element will be complemented by a digital element.
Technology is also paving the way for quicker turnaround times for products and services coupled with improved availability and accessibility. “Technology has become crucial for every fashion retailer in the world. This year has been a big growth year for us. We're a family of 8 brands and innovation has always been a part of our mindset. Our ambition is to make sustainable fashion more affordable and available,” says Alan Boehme, Chief Technology Officer - H&M Group.
The focus today has shifted to helping create compelling buyer’s journeys to make a lasting impression of the business on the customer. This approach also allows for better customer loyalty. Prabjeets adds that it is super important to make sure that businesses design journeys which are beyond economic value.
Some vehicle manufacturers have created novel forms of transportation that is not only eco-friendly and in sync with customer values but also innovative. “There has to be a better way of travelling than sitting in a car and polluting the environment and this is where Virgin Hyperloop comes in. It is fair to say that we have become an absolute leader in this technology. Our vision in India is to connect India: It is the ability to connect 41 cities in under 2 hours,” asserts Harj Dhaliwal, Managing Director - ME & India – Virgin Hyperloop.
Undoubtedly, digital transformation has both opportunities and challenges for businesses. Creating a culture of innovation has become critical for businesses that intend to stay competitive in a digitally connected world.
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