Asian Paints paves the way for an eco-friendly Diwali with the launch of “Green Painting Service” with Soha Ali Khan!

Gifts its consumers a sustainable service created for the environmentally responsible economy

The simplest way to define the concept of being eco friendly is by saying that it is the act of living with the intent of creating less or absolute no harm to the environment. Keeping this in mind, Asian Paints, the environmentally responsible market leader in the paint sector presented the Green Painting Service (GPS), an eco-friendly water based paints range for all surfaces along with Soha Ali Khan, a supporter of environment conservation. Branded as a step towards green, this professional paint range GPS is by Ezycolour Home Solutions. It is the professional painting service from Asian Paints which offers end-to-end solutions for all painting requirements.

To take forward its story on GPS and spread the message of green living, Asian Paints tied-up with a few artists to create murals on popular streets incorporating surrounding trees in the artwork. Talented street artists from Mumbai created large murals on prominent streets near Shivaji Park using elements of nature and color to communicate the message of living in harmony with nature. Contributing towards this initiative, Bollywood actress Soha Ali Khan unveiled these perfectly curated murals by the artists.

Speaking on this occasion, Mr. Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd. said, “Our traditions often collide with the environment, especially during the festive seasons. So it doesn’t come as a surprise when the biggest festival of them all, Diwali is around and the eco-friendly meter goes into high alert mode. With the launch of GPS we aim to present the perfect solution to our consumers with respect to an environment friendly service for their homes this Diwali. For the first time, customers will get the opportunity to have water-based paints applied on all surfaces in their homes. They are non-toxic making them safe for children and the elderly and by not using any oil-based paint, the home remains virtually odorless and painting work gets completed faster. This makes home painting a great experience and helps our customers live in harmony with nature.”

Citing the importance of being eco-friendly, Soha Ali Khan added, “Asian Paints has always been an environmentally responsible company, a pioneer in the paint industry that has developed better and safer products for the end consumers. In recent years, Diwali has taken on a less risky and more environmentally friendly tone and GPS is a great move in that direction. With GPS, I not only support Asian Paints’ green service but also the need for moving towards environmentally friendly products. I am glad to lend my support for this larger cause and the initiative taken by Asian Paints.

Whilst Asian Paints points out GPS as only a first step towards a sustainable environment, it definitely sets an encouraging precedent for its consumers.