LAY’S INTRODUCES LATEST INNOVATION MINI STIX IN NORTH & WEST INDIA
Marks the brand’s entry into a new stick-format, where classic Lay’s® potato meets savoury snacking in a fusion flavour tailored to Indian tastes Now available across North and West India at INR 5 and INR 10 New Delhi/Mumbai, 25 th May, 2026: Following its debut in East India, Lay’s® is expanding its latest innovation, Lay’s® Mini Stix , to North and West markets, bringing the crunchy, stick-format snack to regions where India’s love for masala-led flavours and shareable snacking moments drives strong consumer connect. For decades, Lay’s® has been synonymous with iconic potato chips and memorable flavour experiences that have brought joy to consumers across India. With Lay’s® Mini Stix, the brand reimagines its potato heritage in a new stick format – bringing together the comfort of familiar, savoury snacking with a playful, crunchy twist. Designed for modern snacking moments, Lay’s® Mini Stix features fusion-inspired masala flavours that resonate with Indian taste preferences,...