Budweiser 0.0 celebrates 40 years with FIFA; kicks-off the World Cup with immersive fan experiences across India
Budweiser 0.0, the Official Sponsor of the FIFA World Cup™, marks a landmark milestone this year: 40 years of partnership with FIFA, a legacy that has helped shape some of the most iconic moments in football and global fan culture. Bringing this legacy to life in India, the brand is rolling out immersive, fan-first experiences under its global platform, ‘Let It Pour’, celebrating the passion, anticipation, and collective spirit that define the FIFA World Cup. Kicking off the celebrations on June 11, the opening day of the tournament, Budweiser 0.0 unveiled a one-of-its-kind interactive Messi mural in Mumbai. Designed to transform fan energy into a live celebration, the mural invited fans to cheer (quite literally!), bringing the mural to life through their voices and collective excitement. The launch event set the tone for the tournament, with football legend Bhaichung Bhutia and Bollywood actors Ahan Shetty and Ibrahim Ali Khan joining fans to celebrate the kick-off. At the h...