Flipkart’s Big Billion Days Brings in More Users and Orders, with Buyer Growth Across Categories
Orders , units and buyers each grew about 20%-22% over last year About 9 in 10 of India’s online shoppers visited Flipkart during the sale Unique visitors up nearly 10% Beauty, Grooming and General Merchandise buyers up 40% Bengaluru, October 21, 2026: The Big Billion Days opened on October 9 with 1 in 15 of India’s online shoppers visiting Flipkart in the first hour. Over the 11 days that followed, about 9 in 10 of them did, with unique visitors up nearly 10% on last year. Orders, units and buyers each grew by about 20%-22% over last year. The growth cut across cities, age groups and categories. Nearly half of buyers were Gen Z, about 60% came from Tier 2-plus cities , and Beauty, Grooming and General Merchandise buyers rose 40% . What India bought: Beauty, Grooming and General Merchandise buyers rose 40% and Lifestyle buyers rose 12.5%. Large Appliances grew 30% year on year in the opening hour, and demand for big-ticket items ran at nearly 9 times a normal ...