DS Group’s Catch Salt & Spices Celebrated the Comfort of Food on SAREGAMA This World Food Day
New Delhi, October 19, 2026: Catch Salt & Spices, a popular brand from the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, continued its association with ZEE’s flagship family reality show SAREGAMA for the second consecutive season . The association spans Zee TV and ZEE5, reaching audiences across linear television, connected TV (CTV) and digital platforms. Marking World Food Day, Catch Salt & Spices partnered with the show for a special on-set celebration highlighting the emotional connection between food, family and home. With the top 13 contestants away from their families, the activation brought cherished food memories to life, featuring parents sharing special recipes with the contestants. Hosted by Shreyas Talpade, the segment blended engaging conversations with the nostalgia of familiar flavours, reinforcing Catch’s brand proposition, “Kyunki Khana Sirf Khana Nahi Hota.” Adding an interactive element, contestants were eva...