MUMBAI’S PROTEIN CHALLENGE: 69% FALL SHORT ON INTAKE AS COST EMERGES AS A KEY BARRIER, FINDS PEPSICO INDIA × EUROMONITOR STUDY
70% of urban Indian respondents consume less than 41g of protein, while 61% fall below recommended daily fibre intake levels High costs and limited convenient options remain key barriers to protein and fibre consumption Study unveiled at an event supported by CII, bringing together voices from nutrition, industry and public health Mumbai, October 6, 2026: Nutrition awareness may be growing in Mumbai, but consumption and access remain significant challenges. A new study by PepsiCo India , in association with Euromonitor International and the Indian Institute of Millet Research (IIMR) , finds that 69% of Mumbai respondents consume less than 41g of protein , while 62% cite high cost as a barrier to consuming enough protein . Access is also a challenge for fibre, with 71% saying there is a lack of convenient, credible fibre-focused food options . Titled ‘The State of Protein & Fibre in Urban India’ , the study surveyed 1,250 respondents aged 18–50 years across Delhi, Mumbai, Bengalur...